Rebeccah Bortz

The country's largest and most successful soccer development program for kids.
• Oversee the execution of print/TV/digital creative for the US and international markets, from brief development through production/trafficking of materials
- Review and analyze client research to develop briefs which ensure the most compelling messaging. Brief creative teams.
- Approves mechanicals and prioritizes creative development work flow to ensure work meets client and media deadlines.
- Help to plan print, TV & product shoots and manage all product needed for these shoots.
• Provide direction to creative briefing process by exploring and incorporating trends and cultural perceptions of beauty in the US and foreign markets.
• Conduct ongoing research, analyses of local and international competitive brand activity.
• Primary daily contact for domestic and European international clients and all internal agency departments (strategy, creative, media, print/TV production).
• Selected by senior management to work directly with President of Maybelline to ensure his presentation needs are met in advance of their annual Global Sales Meeting.
- Responsible for all assets being delivered to client standards, on time/on budget for the creation of the merchandising wall simulation and other key deliverables for the Global Sales Meeting.

The country's largest and most successful soccer development program for kids.
• Wrote copy for marketing communications and collateral (eblasts, social media posts, flyers, brochures, ads)
• Created and executed marketing calendar.
• Managed social content and regularly updated social media platforms (Facebook, Twitter, Instagram & Tumblr).
• Oversaw production and design of marketing collateral with the design agency.
• Analyzed report of marketing actions and direct impact on sales.

Owner is a former NFL quarterback and the first African-American quarterback elected into the Pro Football Hall of Fame
* Created press kit for CEO David Meltzer using InDesign and Photoshop.
* Researched and contacted companies and established sustainable marketing partnerships.
* Worked collaboratively on multiple client events, scheduled meetings and input data.

JAG owner is the medical coordinator for MLS & sports medicine consultant for professional athletes in 5 different leagues .
* Researched 250 soccer clubs across the U.S. for use in a direct marketing campaign, helping drive greater sales versus prior year.
* Promoted book Soccer Injury Prevention and Treatment by Founder John Gallucci.
* Researched and identified athletic events in New York City used for promotional outreach efforts.

Affiliate of the NYC Bar Association providing pro bono legal services to low income clients.
* Wrote, designed and produced marketing collateral that featured City Bar Justice events.
* Researched demographic trends to facilitate aid to Hurricane Sandy victims.