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Cake Decorator
The Bakery House
Jun 2013 - Present (11 years 1 month)
Designed and decorated illustrative and 3-Dimensional cakes, wedding cakes, and fondant details.
Specialty cookie design and decoration for weddings and holidays.
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Owner, Designer
Philadelphia, PA
2008 - Present (16 years)
Brand development and marketing campaigns for small businesses and start-ups including identity design, website design, social media content, and branded print collateral.
Designed stationery, greeting cards, original art prints, and decorative baby mobiles for retail locations and Etsy.com with over 1,000 sales to 13 countries.
Designed and produced over 100 unique invitation and event packages while working one-on-one with clients, catering to their specific needs for weddings, showers, announcements, and parties.
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Cake Decorator, Marketing Manager
SophistiCakes
Apr 2010 - Jun 2012 (2 years 2 months)
Developed custom order forms, inventory forms, signage, and staff standards for customer service and wedding cake sales. Initiated and produced complete re-branding and new website with emphasis on social media. Created advertising content and acted as marketing manager of ad buys and trade show bookings. Created trade show materials and managed event booths.
Designed and decorated illustrative and 3-Dimensional cakes and wedding cakes.
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Production Artist, Creative Lead
GA Communications
Jul 2009 - Feb 2010 (7 months)
Acted as creative leader for regional team, attending and contributing to design initiative meetings and distributing direction to team members.
Layout production design of weekly supermarket circulars for northwest region of Albertsons Supermarkets. Exhibited agility, flexibility, and attention to detail in this fast-paced, extremely dynamic environment. Regularly exceeded daily goals set by the client and GA-PRC staff and management.
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Communications Representative
GUARD Insurance Group
Feb 2006 - May 2009 (3 years 3 months)
Executed re-branding of major GUARD products and created complimentary designs and collateral for existing brands and sales materials.
Regular contribution to GUARD intranet via design and editorial writing.
Signage, environmental design, and trade show booth design.
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Graphic Designer
Group Two Advertising
2004 - Oct 2005 (1 year 3 months)
Group Two Advertising is a high-volume agency specializing in new-build real estate.
As a Graphic Designer in Group Two's Production Department, my daily work-flow included advertisement layout, signage and environmental design, corporate brochures, sales office displays, and direct mail for over 40 of Group Two's clients. I often assisted in preflight and printer comps.