Pearson needed a consistent and robust user experience design process. I developed this process poster and supporting collateral to educate the product teams as to the breadth of methods and skills needed for UXD including when each should be performed thru ought the product development process.
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This illustration was developed (and evolved over time) to educate executives and product teams alike as to how user experience design matures at companies, what is needed to evolve, to set expectations of a timeline, and to motivate teams to advance.
Research informed, behavior-based personas help the organization empathize with those we design for, while narrowing the focus on key universal behaviors rather than an infinite number of role-based user types.
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Here is another example of a behavior-based persona. This series was inspired by a combination of several sources; legacy assumptive personas, internal customer-facing subject matter experts, and metadata from UX discovery research from project work. This is a faster alternative to a large scale research study and works well to provide insights as long as they are updated regularly.
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Most companies have their own version of a user-centered design process. When leading change the challenge is to understand the As-Is design process and the organization's willingness to change before you can level it up to include more robust UCD steps. This is Sumtotal's User-centered design process, called Experience First, and is based on Design Thinking phases revised to include integration points with existing PM and development processes.
As UX practices mature past the Level 3 "Managed" stage and into the Level 4 "Integrated UX" the company benefits from regular updates from UX team as the organization transform into a user-centered culture. Newsletters, state of the union presentations, and conference-like showcase of past work all help to highlight the positive impact that the UX team has on the product and resulting benefits for end users.
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UX Leadership
When companies seek to improve the user experience of their products, I start by assessing their current design process and UX maturity. This, along with their willingness to do things differently informs my plan to customize the design process to fit the current corporate culture. Over the years I have developed workshops, posters, presentations, process diagrams and case studies to educate the product teams and executives as to the breadth of methods and skills needed for designing world class user experiences.
