Ray Horacek

Creative direction and product design for a variety of clients ranging from corporations to startups, mainly focusing in the areas of athletic innovation, wearable technology, and consumer electronics.

Orbi Prime was the first 360º recording video eyewear and was selected as a CES 2018 Innovation Awards Honoree in 2 product categories.

The packaging for the Vi Artificial Intelligence Trainer won a 2018 IF Design Award.

The Soundbrenner Core and Core Steel redefined wearables for musicians, and surpassed $2,000,000 in crowdfunding.

The Genki Wave is a revolutionary MIDI controller ring that controls sound, shape effects, and send commands with the motion of the hand. It won the Icelandic Design Award 2019.

Invited as a Guest Professor to hold design workshops, lectures, and critiques to 3rd and 4th year undergraduate students focused on general product design, footwear design, and more open-ended conceptual projects.

Responsible for research, concepts, and design of advanced performance footwear, technologies, processes, constructions, and materials.

Creator of the Mobium Adaptive Running technology platform and designer of Mobium footwear. Based on extensive research into the dynamic motion of the foot while running, Mobium is the first shoe that expands & contracts naturally with the foot in motion. The complete system is comprised of the Propulsion Last, Mobium Band, Expansion Pods, and the Windlass Chassis that changes the same 6% in length as the foot with every step. Worn by Usain Bolt in training and global advertising, Mobium has since been expanded into an entire range within PUMA Running, Training, and Fitness.

Responsible for the creative direction of all footwear categories in Japan across performance, lifestyle, and the PUMA by Mihara Yasuhiro sport fashion range.

Hire & management of two high impact lifestyle/performance footwear designers.

Creation of a design studio within the PUMA Japan headquarters.

Invited on multiple occasions to lecture on the subject of Footwear Design for the Fashion Business Program.
http://www.meiji.ac.jp/cip/english/about/news/glqts00000003a3s.html

Designed the global trend-leading PUMA by Mihara Yasuhiro footwear collection working in close collaboration with Mihara-san.

Responsible for the creative direction & design for the global Golf range during AW10, SS11, and AW11. Worn on tour by Rickie Fowler, Johan Edfors, Anna Nordqvist, Lexi Thompson, Hiroyuki Fujita, and others.

Concept & design of the PUMA 917 Mid & Low lifestyle shoe, which became a multi-million pair/year program and was worn by Michelle Obama, Die Antwoord, and Coldplay.

Key member of the global Sportslifestyle design team, the leading creative force during PUMA's explosive growth in the mid 2000's.

Designed and re-imagined classic & sportsfashion footwear for the Japan, Asia, and international markets at the international headquarters and as Lead Designer at the Reebok Design Studio Tokyo.

Intensive 5 week development training in Taichung, Taiwan.

Intensive footwear 3D modeling training.