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PUMA DISC

PUMA first introduced its most iconic technology, the innovative DISC System, in 1991. The technology was often imitated and holds a solid chapter in sneaker history. For The DISC's 25th anniversary, an entirely new DISC system was conceived and designed.
A completely new approach for the integration of the DISC unit and cables into the shoe's upper streamlined the entire system into just a few thin and lightweight layers, allowing for the entire system to be enclosed in a composite mesh cover.
The DISC unit's construction, aesthetic, and branding were also re-imagined to be flexible and modular, with interchangeable graphic inserts that could be customized for both performance and lifestyle applications.

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Ray Horacek
Creative Director, Anamaly Design Japan