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Creative Direction & Brand Development
Rich Ahlers
Tinton Falls, NJ
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About
Successful Creative Director with in-depth experience in brand identity, packaging, print collateral, and web design. Strengths: conceptual thinker who solves graphic problems, innovative, and creative direction.
Intimate in cross-divisional partnering including marketing, digital, sales and promotions.
Past clients and special projects: 21st Century Fox, News Corporation, Men's Wearhouse, Joseph Abboud, Genetech, BioMarin, Abbvie, Roche, Coffee of Grace, Health & Fitness CPG and boutiques, Food & Beverage. -
Education
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Visual Communications Graphic Design & CommunicationsUniversity of ConnecticutTypography Design Graphic Interpretation Drafting Organic Construction Drawing Painting Digital Rendering Communication Marketing Branding
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Experience
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Creative Director / Brand ManagementSpringfield Township, NJNov 2012 - 2018 (6 years)Responsible for creating and implementing new graphic standards, recreation of International Logo/Branding, National Event Design and Promotions, Marketing, POP and additional collateral.
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Freelance Graphic DesignFreelance Multiple ProjectsNew York, NY2005 - 2014 (9 years)*21st Century Fox
*News Corporation
*Joseph Abboud
*Men's Fashion & Accessories
*Marketing and Advertising Collateral
*Apparel Design
*Packaging
*Wedding Invitation Suites
*Health and Wellness -
Freelance Graphic DesignerJan 2012 - 2013 (1 year 10 months)Design and Revamping of Internal/External Marketing pieces, HR communications, Corporate Presentations
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Senior DesignerNew York, NYJul 2002 - May 2005 (2 years 10 months)Designed music packaging, advertising, logos, label identity, and merchandise for label artists. Worked with outside vendors, illustrators, and photographers.
Attended marketing/creative meetings to go over artist advertising/marketing campaigns, imaging, and artist development
Frequent interaction with label artists to create new designs/logos for band merchandise and accessories for sister company Pronto Merch. Knowledge of merch production
Trained incoming designer and oversee Pronto Merch graphic design intern
Assisted Creative Director/Marketing Manager in photo shoots for packaging/advertising as well as re-touching/color correcting photos for advertising and publicity
Designed, circulated and executed multiple projects on a timely basis
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Awards
GDUSA - 2015 Packaging Design Award
GDUSA - 2017 Packaging Design Award -
Affiliations
AIGA
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@rahlers, member since 2011
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