• Understanding of the end users of the website/application through secondary and primary research (user interviews, traffic data).
• Generating user personas and user scenarios.
• Prepared low fidelity prototypes of sites/features (ranging from paper-and-pencil concepts to wireframes or interactive prototypes) for internal review and brain storming.
• Capable of gauging technical feasibility of the prototype.
• Presented high fidelity designs/mock-ups to the customer for review/iteration/approval.
• Supported All product managers with design concepts and global branding team
• Requirement gathering from product team
• Conceptualizing, planning and designing Applications interfaces
• Monitoring and maintaining the status reports
• Maintaining design consistency throughout the company’s products and websites
• Creating corporate presentations for global use
• Conceptualizing and designing advertisements (local and international)
• Designing brochures, catalogs, white papers, Data sheets, News Letters, etc.