Medgenome.com test menu which is a part of corporate website and outsourced for design and development. When it was launched we got only few leads per month, Marketing director asked me to rework on the test menu so that we can get more leads as per companies business goal.
Problems:
Limitations of the current test menu as discovered in the discovery stage.
1. The test menu was for booking/ordering genetic tests but there were many questions unanswered before buying process. Like the price, Price of the tests was not available, There was no payment gateway integrated, Also user were not aware of the booking process which they would like to know before booking the tests.
2. Users were not able to find the tests by disease conditions.3. There was no sorting options by method or TAT (standard, Expedited or Extended)
4. The booking form had too many fields which forced the users to quit.
5. There was no acknowledgement mail sent to clinician regarding the test booked
