-
Design Director
Nationwide Insurance
Mar 2014 - Present (10 years 8 months)
-
User Experience Designer
Nationwide Insurance
Feb 2013 - Mar 2014 (1 year 1 month)
• Lead visual design for key marketing and business projects across Nationwide's full suite of products, including insurance, banking, and investment services
• Provide creative thought leadership and strategic direction to internal business partners
• Collaborate with teams of information architects, research analysts, copywriters, and developers to build enterprise level applications and experiences
-
Senior Art Director
Shift Global (now Engauge)
Sep 2006 - Feb 2013 (6 years 5 months)
• Created and designed compelling and successful digital experiences for global brands across multiple industries, devices, and languages
• Managed process of collaboration with offshore development teams, including the creation of design guides, specs, and kinetic studies, in order to build functional prototypes and applications
• Worked closely with clients, providing thought leadership and digital strategy that ensured alignment of creative execution to business goals and produced measured results
• Helped clients drive narrative and brand perception by leading kinetic projects from storyboards through production, heavily influencing and bringing substance to Shift Global’s motion graphics and video offerings
----------
Clients included: Nationwide, Cardinal Health, Ford, Wrigley, DSW, Similac, Repreve, GILT, Bacardi Global Brands, Bombay Sapphire Gin, Dewar’s Whisky, Dispatch Media Group, Columbus Metropolitan Library, Alliance Data
-
Senior Designer
AOL
Apr 2004 - Sep 2006 (2 years 5 months)
• Led the successful execution of online advertising, promotional campaigns, and top-of-service placements across various AOL Web Properties including CompuServe, AOL Instant Messenger (AIM), the Netscape browser, and Netscape.com (at the time the 4th largest portal on the web)
• Managed and led AIM design team in the creation and development of applications, advertisements, and AIM.com Welcome Screen
• Provided design support to aid advertising sales initiatives, including design comps and functional demos for partners, exploration of additional revenue streams, and click through rate improvements
• Conceptualized, designed, and spec’d new potential ad products. Created, updated, and improved rich media ad templates and processes for increased workflow efficiency
----------
Advertising Clients included: Walmart, American Express, Delta Air Lines
-
Creative Director
Nutritional Sciences
Feb 2002 - Apr 2004 (2 years 2 months)
• Led start-up company through a successful rebranding phase that included total redevelopment and deployment of identity, packaging, and web presence
• Established and implemented strategy for web site content and design that integrated with overall marketing objectives and goals
• Oversaw all visual aspects of supplement product line’s introduction into Bath & Body Works’ five flagship retail stores across the country
-
Founding Partner and Creative Director
Cornered Media
Apr 2000 - Feb 2002 (1 year 10 months)
• Co-founded, managed, and designed for this interactive and print design agency, executed projects from concept to completion for clients ranging from small nonprofits to multimillion dollar businesses
• Generated project estimates and wrote proposals, developed interactive and print solutions, including web site architecture and design, Flash experiences, product packaging, identities, and collateral