Rachel O'Brien

-Recently assigned to redesign and update the company website. As a team, communicated with others over a series of meetings, interpreted a wireframe and mockup for the developer - desktop & mobile versions
-Generate aesthetically pleasing web banners and other home page collateral daily
-Collaborate with Lead Designer in creating our daily email blasts
-Trained with our “Always Custom” mentality to innovate our clothing line of custom shorts and t-shirts
-Direct photoshoots and showcase lifestyle photography of our “Always Custom” clothing
-Design and present seasonal posters to be displayed in all 44 stores nation-wide

-Create and develop brand strategies; logo design, print media, website development
-Design social media posts; Instagram, Twitter, Facebook

-Partner with lead Art Director on all event and POS collaterals
-Responsible for updating all promotional websites on a weekly basis
-Continue to develop my skill set in Dreamweaver
-Create and deploy weekly e-blasts to a database of 10,000+ subscribers
-Design event collateral such as posters and apparel

-Collaborated with Marketing, Design and Development teams to create and build a non-profit website
-Designed logos, apparel, and webpages with the developer team
-Developed experience with UX/UI and ability to create wireframes
-Utilized Invision to obtain critiques and feedback on all projects

-Developed promotion collateral for all athletic departments; Instagram creative, print materials, and other media-related projects
-Conducted regular meetings to create collaborative team environments, and cohesive design efforts across all promotional platforms

-Designed and implemented all social media brand collateral
-Conceptualized Fall 16’ lookbooks for brand portfolio and market days
-Created promotional banners for Spring digital ad campaigns

-Directed photoshoots for social media and web
-conceptualize and design posters, social media, and other print media used for the team and on campus

-Worked with real estate and construction and development company
-Assisted in office duties