Rachel Pavlovich

Employed by one of the largest healthcare growth engagement platform companies in the country, specialized in custom publication design, digital flipbooks, social media marketing, and branding identity services.
• Publishing Layout Design - Led collaborative efforts in publishing layout design with healthcare clients and their marketing teams. Exhibited strong project management skills to integrate branding guidelines and competitor insights using Adobe Creative Suite. Achieved a cohesive look and feel across various touchpoints and implemented strategic design strategies ensuring alignment with the client’s branding voice. Deployed reader surveys validating nearly 100% client satisfaction.
• Team Collaboration - Worked along side team members for over 30 clients to create multiple custom magazines, annual reports, advertisements, and calendars from brainstorming through print production for clients such as; Costco, Blue Cross, The American Heart Association, Veterans Affairs, and John’s Hopkins.
• Marketing and Corporate ID - Redesigned Krames/StayWell patient education materials such as; brochures, tri-folds, and social media content to align with the WebMD Ignite re-branding style.
• Infographic Development - Partnered with writers to transform complex information into clear and engaging custom infographics.
• Food Photography - Prepared, styled, and photographed a variety of uniquely formulated health-conscious recipes for WebMD Ignite.
• Hermes Creative Awards - Recipient of over 15 awards across; Digital Media, Design, Newsletters, and Infographics categories.
• MarCom Awards - Recognized with over 10 awards in; Print Media, Publications, Healthcare Publications, and Graphic Design categories.• Work with writers to transform complex information into easy to understand custom infographics.
• Style and photograph a variety of custom developed recipes.
• Covert print publication to adhere to 508 compliant standards for digital flipbook.

Hired by a small lifestyle magazine in the Chicago suburbs to design advertisements and local stories.
• Magazine Layout Design - Collaborated closely with; writers, graphic designers, advertisers, and production coordinators to produce 6 bi-monthly magazines each spanning 68 pages. Strategically integrate reader-provided images (stock and professional photograpy) to achieve a cohesive yet visually diverse layout.
• Media Kit Designs - Partnered with publisher and writers to strategically and visually interpret statistics using infographic design elements, converting potential advertisers into customers.
• Leadership - Dedicated to ensuring the success of the small publishing group, took initiative to meet with remote designers to ensure cohesive production of cross-functional teams. Consistently exceeding employer expectations by striving to enhance utility, collaboration, and success of the magazine.

Collaborated with a small Chicago metropolitan publisher to craft and design spreads promoting wellness, sustainability, and conscious living for an urban lifestyle magazine.
• Magazine Layout Design - Employed a clean and modern aesthetic, integrating vibrant colors and sleek typography to create magazine spreads, advertisements, and promotional materials for roadshow events.

Chicago Health & Beauty Magazine
A small lifestyle publishing company created layouts featuring beauty products, tips, and health advice.

Ad-Mark Communications
Recruited at a design exposition among over 30 talented designers, by the small advertising firm to craft industrial-style ad campaigns.

Allpro Exteriors
Revamped social media visuals, door hangers, and yard signs. Crafted car wraps and devised a strategic tagline for the company to enhance customer engagement.

Le Cordon Bleu College of Culinary Arts
Developed advertising pamphlets and postcards, increasing student enrollment for both the Chicago and Atlanta locations.

Attict Music Productions
Created a logo design for an up and coming music production studio in Chicago.

MoleHill Picture Company
Designed posters and movie packaging for a local independent movie production studio.

Red Novella
Produced event flyer for a local Chicago band and designed a kick drum display for an performance at the iconic Cubby Bear music venue.

Contributed to diverse advertising campaigns and brand strategies across various industries at a boutique advertising firm.
• Advertising Design - Collaborated with teams to brainstorm, conceptualize, sketch, and pitch advertising campaigns, logos, corporate IDs, and advertisements for clients such as; Volvo Automotive, Hertz Car Sales, Chicago Field Museum, Horseshoe Casino, and Old Style Beer.
• Time Management - Effectively prioritized tasks to meet stringent hourly newspaper deadlines.x

Recruited by a boutique creative design firm specializing in collateral identity pieces such as advertisements, package designs, brochures, and catalogs for a diverse demographic.