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Goal-Oriented, Creative, Marketing + Branding Strategist
Rachael Paine
Raleigh, NC
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About
Rachael Paine is a big picture thinker who is passionate about design. With a strong conviction that all design should be good design, no matter how small the project, she is willing to tackle any problem with an out-of-the-box, non-conformist approach. Rachael graduated from North Carolina State University College of Design. She currently resides in the Raleigh-Durham area with her family.
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Education
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Bachelor of Graphic DesignNorth Carolina State University College of Design
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Experience
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Brand Strategist / Project ManagerMorrisville, NC2011 - Present (13 years)• Original conception of new brand of environmentally friendly line of cleaning products with fashion-forward packaging
• Nominated for a Martha Stewart Made in the USA Entrepreneur Award
• Tradeshow coordination including booth design, set-up, promotional marketing, customer lead generation and follow ups; attended Atlanta’s AmericasMart and the NYC National Stationery Show
• Logistics management: planning, implementing and controlling package product development and market launch
• Competitive market analysis, pricing analysis
• Direct website development team, UX design lead
• www.ShopCleanCouture.com -
Director of Brand StrategyMorrisville, NC2009 - Present (15 years)• Creative, management and direction of packaging, product and design for 100 million dollar manufacturing and domestic/global sourcing hard goods company serving the home improvement industry
• Brand planning, positioning and effective messaging
• Project management and in-person sales presentations to top level executives at The Home Depot, Lowe’s and Walmart
• Business generation; brand building strategies and ideas
• Overseeing and managing client relationships
• Intellectual property management
• Tradeshow planning, shipping, booth design, promotional marketing and attendance including National Hardware Show, STAFDA, NAHB’s International Builders’ Show, Surfaces and AIA National Convention -
Design ConsultantCary, NC2007 - 2010 (3 years)• Design consulting for highly profitable stationery line with clients including Walgreens, Shutterfly, Swoozies, Papyrus
• Stationery design, website development, advertising, catalog design and new business development presentations
• Tradeshow coordination including booth design, set-up, promotional marketing and sales for NYC National Stationery Show
• www.VanillaPrint.com -
Publication DesignerClients include Business Leader Magazine, Pinehurst Magazine, Midtown Magazine, The Park GuideRaleigh, NC2006 - 2009 (3 years)• Clients include Business Leader Magazine, Pinehurst Magazine, Midtown Magazine and The Park Guide
• Complete design,writing, editing, pre-press, proofing and customer relationship management -
Lead Graphic DesignerRaleigh, NC2005 - 2006 (1 year)• Creation of original concepts and design, advertising development, publication design
• Clients included North Carolina Symphony, ARTS NC State, Carolina Performing Arts (UNC) and Koka Booth Amphitheatre
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Awards
• Martha Stewart Made in the USA Entrepreneur Nominee
• Women and Minorities in Design Scholarship Recipient
• Golden Key International Honour Society
• Tau Sigma Delta
• University Scholars Program
• Deans List
• University Housing Building Committee -
Skills
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Elsewhere on the Web
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On Coroflot@rachaelpaine, member since 2013