Ricardo Cabrera

• Manager and Art Director of entire packaging and marketing team at a very fast pace accessories company.
• Oversee all projects, scheduling and distribution of work.
• Create and manage accurate mechanicals for all assigned packaging and print artwork to ensure accuracy for pre-production and production.
• Create and maintain brand consistency for our brand and private label artwork. This includes but not limited to boxes, wrap labels, header cards, hang tags, promotional items, displays and woven labels.
• Create and maintain brand identity for all marketing items such as look books, post cards, posters, store signage, and décor.
• Conceptualize and Art Direct photo shoots for our marketing, packaging and advertising.
• Touch up and edit photography for marketing, packaging and advertising.
• Communicate daily with our production team to ensure accuracy: color, quality, development of packaging and layouts.
• Work closely with sales, production, customers, and factories overseas to ensure the highest quality of work.

• Packaging and marketing designer of all branded and customer brand artwork.
• Conceptualize and create all artwork while maintaining identity for several lines.
• Designer of all packaging, logos, displays, marketing, advertising, business cards and brand identity.

• Designed products and packaging for licensing brand lines such as but not limited to Dora, Disney Princess, Glee, Alice and Wonderland and Rebecca Bonbon.
• Designed and developed product displays and presentation boards.
• Spec, drew and set up production of products and packaging for production.
• Communicated daily with factories to ensure: quality, accuracy in color and development.

• Manager and Art Director of entire design department.
• Mentored, trained and directed a staff of 3 graphic designers and 1 intern.
• Designed and developed packaging, advertising layouts, photo retouching, photography, posters, stationary, business cards, catalogs, cads, displays, trends/presentation boards.
• Head designer for all in house and licensed brand lines such as: Elle, Elle Girl, Suave, Barbie and Marvel.
• Communicated daily with our production team to ensure accuracy: color, quality, development of packaging and layouts.
• Facilitated the development and launch our newest line My Princess Academy. My Princess Academy had a float in the Macy's Thanksgiving Day Parade.