Quentin Nutten

The purpose of the design cell from Auchan ids (industrial devlopment and sourcing) is to ensure the attractiveness of the brand and loyalty by the aesthetic and functional adequacy of international products.

We create and innovate to respond to consumer demand on the different universes of home appliances Auchan, to differentiate themselves from the competitors.

From a specification, we create the design of products and packagins to make them commercially attractive (shape, color, ergonomics, etc ...).

Designer on the range Auchan and first price on : furniture, lighting, consumer electronics, home decor bath and sanitary hydro.
My mission is to ensure consistency of product range and packaging, and help buyers in their selections.
But above i'm "force of proposal," and i design products specific to the "distributor brand" combines aesthetics, economics, substainable, and Innovation.

In charge of brand strategy for Cup's.
Cup's is the brand of Auchan for its Sports section.
My job is to propose an offer, products, and an image of the products more adapted to hypermarket.

Product available in store:
June 2011: Design of the new bulb light packaging
June 2011//Back to school:Design of the tape dispenser

Work on various projects in the field of medical, packaging, lighting ...