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Designer/Owner
Toronto, ON
Apr 2012 - Present (12 years 8 months)
Freelance design and consulting in a variety of sectors
• Offering consulting and freelance services for industrial design, personal and business branding, logo design, stationery, print and apparel across diverse industries.
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Industrial Design Manager
Foodfight
Toronto, ON
Jan 2022 - Jan 2024 (2 years)
Foodfight is a design studio for kitchenware in the TV & online retail space.
• Drove design and innovation initiatives for globally recognized brands like Curtis Stone & Good Housekeeping, ensuring products were feature-rich, functional, and aligned with brand identities.
• Executed successful product launches on HSN, QVC, and TSC, achieving over $5 million in sales to date.
• Conceptualized and developed new product lines, driving revenue growth through strategic upsells and customer-centric designs.
• Collaborated cross-functionally to ensure seamless product presentation and story alignment for television sales.
• Managed a direct report, providing mentorship, guidance, and leadership in achieving departmental goals and objectives. Implemented product testing and feedback loops for continuous improvement, contributing to the success of strategic upsells and overall sales growth.
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Senior Industrial Designer
Vaughan, ON
Feb 2016 - Sep 2021 (5 years 7 months)
Egan Visual - Designs and manufactures high-end visual communication products.
• Advanced from Industrial Designer to Head of New Product Design, overseeing annual design updates for Egan's product line and Neocon showroom.
• Established streamlined design processes and strategies to address market needs and solve problems.
• Utilized sketching, CAD modeling, 3D printing, and manufacturing expertise to bring over 10 successful products to market, including the modernized Architrave markerboard.
• Managed a team of 5, fostering a collaborative environment to enhance creativity and productivity.
• Led end-to-end new product launches, collaborating cross-functionally and ensuring project documentation and time tracking for SR&ED eligibility.
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Industrial Designer
Global Contract
Nov 2013 - Feb 2016 (2 years 3 months)
Creating & developing furniture systems, panels, accessories and seating from concept to production in accordance with existing & new product lines. Responsible for technical drawings, creating/testing prototypes, drawing management and installation manuals.
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Junior Mechanical Designer
Lycopodium
May 2012 - Sep 2013 (1 year 4 months)