Parul Sanghai

• Otimis Sport, a SaaS product in the health & fitness space. Work with CTO & CEO to understand their vision & create a product plan for MVP. Work with the developers in Agile environment to execute on the vision. Daily stand up meetings along with the CTO. Evaluate off the shelf products for build/buy decisions, create UX requirements

• Co-founded & for 2 startups:
o Choosy Choose: is a peer-to-peer decision making app. Beta version is available on the Apple App store
o Elite Bandhan: An online matrimonial platform for the elite Indians

• Head online & mobile product development for the subscription based weight loss & healthy living program
• Develop roadmap & product strategy, to align with efforts throughout the organization to increase subscription, Life Time Value & other KPIs
• Own all aspects of UX, to create the most usable products possible. Work on use cases, wireframes, user testing & analytics
• Work closely with technology teams in an Agile environment for product execution
• Partner with design, marketing & customer service teams to create the best product that increase customer engagement & retention
• Launched the mobile app that drew 60% of subscribes & hence customer engagement & increased LTV

• Leading product for a key initiative for the company that would change the industry & how users think about tickets. Working closely with the Chief Strategy Officer & other key executives to build product strategy & a product plan that would be executed over the next 3-4 years
• Mange products in checkout vertical for the 7th largest eCommerce site
• Worked with teams across the organization to launch the first product in the initiative, Ticket Transfer & Mobile Tickets
• Work with cross functional teams as evangelist for the product/ecommerce group. Make company wide presentations & get feedback/buy in/train the different departments – customer service, legal, field training, etc.

• Site conversion rate improved by 18% in 2010
• Bounce rate of redesigned home page reduced by 10%
• Develop product vision, strategy & roadmaps to line with the overall corporate goals & after understanding the consumer
• Responsible for execution & implementation of all aspects of the product creative direction & UX for the websites
• Partner with tech leads & work closely with development teams for successful product launches
• Identify business opportunities to drive product ideas for the Product Roadmap. Use data & analytics to help drive the ideas
• Define product requirements & work with cross functional teams across the company
• Manage & lead product managers, designers, UX professionals & the photo production department. Manage vendor relationships
• Revamped site was named to Travel & Leisure's "Best of the Web".
• Help shape & launch 2 new businesses:
o www.FamilyGetaway.com, (first expansion of its model to another niche).
o www.Vacationist.com, a private, flash sale site with partner Travel + Leisure / American Express Publishing.

Worked on nbc.com website to enhance traffic & user experience. Worked on the social networking product for nbc.com. Also worked on several show website like, The Office, The Biggest Loser, America's Got Talent.

Worked on high level concepts & execution Weyerhaeuser's green initiative website: growingideas.com

Worked on projects for Yahoo!, Pfizer & Intuit.

Head of the interactive department of this ad-agency.

Responsibilities included:
• Manage, enhance and grow the interactive department in the most efficient way possible.
• Oversee designers, programmers, production artists & overall production of the interactive division. Provide leadership.
• Assess needs and brainstorm new media solutions for all clients.
• Provide quality control and assure projects completed on time and in budget.
• Responsible for visual design, UI, documentation & planning of sites

Responsible for overseeing 3 other designers & art directing all the projects including Websites,
Corporate Identities & Collateral Materials. Also responsible for Client liaison & scheduling.

Responsible for overseeing 4 other designers & art directing all the projects including Websites, Corporate Identities & Collateral Materials. Also responsible for Client liaison.
Clients included: Disney Buena Vista, Warner Music Group, Atlantic, Elektra and Warner Brother Records.

Worked as a Web/Graphic designer for this cutting edge entertainment marketing company. Worked on several website & DVD menus for clients & studios.

Responsible for designing, planning and implementing a high-bandwidth Website for Singtel Magix in Singapore. Also worked on other various broadcast design projects.