Parimala Sivaraj

As the founder of Form & Intent, I work closely with clients to develop products from idea to prototyping. Form & Intent is an industrial design studio developing innovative products with individual inventors and international companies. Work spans consumer electronics, sports equipment, appliances, patented ideas and more.

Recent work includes: a unique hair comb, yoga fitness strap, and an accessory for the toy industry.

• Handled projects across various industries: consumer electronics, sports and leisure, home accessories and appliances, childrens’ products, and patented innovations
• Managed projects to ensure design intent and requirements are retained through to engineering, prototyping and manufacturing
• Conducted preliminary research and analysis of product, market and users
• Design and development of concepts for products and product packaging

• Collaborated with diverse team members on a digital health information system for implementation at Jan Swasthya Sahyog (JSS) in rural India
• Developed taskflow and user interface wireframes for nurses’ use within inpatient department, ensuring consistency of user experience with other department modules, and integrating feedback from end-users

• Developed concepts for age-friendly products and services, by research analysis and problem-framing
• Executed various stages of consultancy projects; from ideation to design and development
• Developed framework for users’ evaluation of design concepts; engaged end-users in the design process

• Enhanced design and usability of card top-up terminal
• Redesigned aesthetics of contactless card payment device