Design of a carrier bag for the appliance.
One of the competitor benchmarking crtiteria was retail price. While this diagram compares only pricing, it also briefly illustrates the differences in features and styling of the products. These details were further elaborated and discussed with the client to understand the client's decided market positioning.
Styling analysis of colours and materials commonly used in contemporary kitchen appliances. This supported a discussion of the varied options available in styling.
A grouping of major kitchen appliance trends in broad terms of health, technology and styling.
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Appliances Design

Samples of work done for a variety of appliance design projects, ranging from competitor benchmarking, usability evaluation, interface design, aesthetic styling analysis, to other research and design activities.

Available
Freelance, Full-time
Parimala Sivaraj
Industrial Design & Product Development Manager Singapore, Singapore