
Design of a carrier bag for the appliance.

One of the competitor benchmarking crtiteria was retail price. While this diagram compares only pricing, it also briefly illustrates the differences in features and styling of the products. These details were further elaborated and discussed with the client to understand the client's decided market positioning.

Styling analysis of colours and materials commonly used in contemporary kitchen appliances. This supported a discussion of the varied options available in styling.

A grouping of major kitchen appliance trends in broad terms of health, technology and styling.
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