Vanessa Truog

Est. in 2011, 26fe is a lifestyle brand focusing on inner strength. Where fashion and fitness meet.
The 26fe line is a brand created for people who want to project inner and outer strength. This brand stands apart from competitors because of their unparalleled quality and artistic design.

26FE is the brand master of Chalked Iron. 26FE was re-branded from Chalked Iron. 26fe is an element. The Element is Iron. And from Iron comes strength.

• 26FE offers Design Services
• Accessories
• Tshirts

Clients & Brands

• RTC Agency
• Heartbeat Ideas
• Sapient Nitro
• JC Penney
• Sally Beauty Company
• Plan B Group
• Carfax
• National Geographic
• Gannett Digital/USA Today
• Knight's Armament Co.
• HSN
• D.R. Horton
• GlobeRunner SEO
• Santander USA
• Advocare
• Trident

Worked as lead creative in a new dept to build look n feel for large advertising space. In short, did a lot of work that was never pitched. The typical pixel pusher!

Worked to revitalize an interactive department that was under performing. Because of stronger department, the quality of the production and quantity of sales improved.

• Created unique and innovative interactive design tailored for each client.

• Designed and implemented complete web design projects for diverse clients, including responsive design.

• Met with clients to discuss design ideas and mock-ups with follow-up conference calls as the project progressed toward completion.

Clients: Stevens Transport, Hammerle and Finley Law, Press Link, Money Matters, JNT

Direction & Storyboard of photo shoots, catalogs and magazine advertisements. Design and maintain the look and feel for the KAC website along with front end production. Managed others in the department. Formed new relationships with companies and artists, gained more recognition for the company with facebook advertising in Harris Publications, free publicity. Helping explain the need for social media for a business that was not very interactive with the online community.

Helped branding for KAC Gear with logo design and label pulls/tags.

Worked in the interactive department for 23/6, Huffington Post's sister company, and occasionally worked on graphics for Huffpo.com. Concentrated on increasing company revenue by providing original ideas and innovative creations.

• Worked with the head of marketing sales to pitch real estate space on the 23/6 website to increase traffic and sales.

• Responsible for selling page wrap-ups to various clients such as Comedy Central, 'Burn After Reading' and 'Choke' to increase company revenue.

Design websites, interactive media, DVD templates for Adobe, Wallpapers, Screen savers and just about anything else out on the net.

Help create concepts for new landing pages, micro sites and email campaigns for iPod, Motorola, Kohl's, Loui Vuitton, Perfume and other online incentives. Recruited interns that later turned into full-time graphic designers. Gave direction and training to junior designers. Worked as an artistic director for World Avenue, an interactive agency that ran incentive- based campaigns to sell products and services. Designed banner ads that were featured on Yahoo, About.com and MSN.

• Worked with the head of marketing sales to pitch real estate space on company's webiste to increase traffic and sales.
• Through design and implementation of design, maintained existing integrity of brand image.
. Created thoughtful and thought-provoking web graphics to meet even the strictest deadlines.

• Increased business by effectively managing large, multi-faceted campaigns from the concept to their completion.

• Finalist for Sophie Awards for work on 'Harry Potter' IPod campaign.

Served as a Creative Director for a small start up company VWB, that released the MediaREADY set top box and other devices for home and internet.
Worked on the corporate web site focusing on MediaREADY Products

* Web, Print and package Design (including product design)
* Corporate and Investor Information
* News & Press Releases