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Head Designer/Merchandiser
www.mayurfashionfabric.com
Surat, India
Jan 2011 - Present (13 years 10 months)
1.Mayur Fashion Fabric -Surat ( - Responsibilities Areas: Handling bridal n heavy sarees, lehenga, suits, kurtis, tunics, Handling production, buyers & design team and outsourcing of materials.also working on printed fabrics with variety printing techniques
2.Colors fashion house - Fashion Designer, Surat (September 2009-1st November 2011) - Responsibilities Areas: High fashion Luxury Salwar suits and saree( designing concepts, making swatches with the karigars (handwork as well as machine), processing into the final sample and then giving into production)
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Design Head
3.Ocean Exim India Pvt.Ltd - Jaipur (www.oceanexim.com)
- Responsibilities Areas: High fashion Luxury home furnishings - From fabric & trim sourcing to product design & development - Managing a team of designers & setting a plan of action against forthcoming projects - Creating a functional merchandising calender to follow from designs to actual product - Understanding the market demand in co-ordination with sales team - Setting-up trend forcast according to global and local hint of fashion - Giving a strength to the brand through innovative desining skills with the team - Creating a line of practical sellable home textilest resulting into future business insights. - Balancing the costing of the designs and adding USP - unique selling point to the product - Following up production plan to meet the lead time of the client - Focusing on domestic retail designs keeping global export prospective
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SVG INDIA Pvt.Ltd. (KARMA HOME)- Mumbai [ www.karmahome.com
] Project - Graduation Project Duration - 6 months (Nov07-April 08) Designation - Project Internee - Design & Development Department: Home furnishing, apparels & accesories, Handling weaving. Products included curtains, cushions, table linen etc., Produced running weave fabrics, Visual styling of interiors