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Senior UX Architect
Mumbai, India
Jul 2015 - Present (9 years 1 month)
- Coordinating with analytics team and implementing data driven approach in UX
- Understanding business requirements Performing user research
- UX analysis for websites and recommendations to improve the same
- Defining Information Architecture and creating sitemap from the same
- Creating Personas, Scenario and User Journey
- Clikable user journey in Axure and Invision
- Responsible for facilitating, generating and executing great user experiences for our clients and their end users.
- Acting as a coach, mentor and lead for both internal teams as well as an advocate for our clients’ needs.
- Performing guerilla usability testing and with internal team and providing insights on the same.
- Ideating User experience planning and development
- Responsible for the execution of strong interaction design and visual design principles
- Guiding clients through key design engagements
- Developing interaction models and conceptual frameworks of experience
- Researching interaction design Trends Researching technology trends
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Visual Designer
Infomedia18 Pvt Ltd.
Roles and Responsibilities: - Understanding target audiences' needs, tasks, and goals and translating them into creative concepts and functional components. - Planning, facilitating and documenting user requirements by data gathering methods. - Interacting with Stakeholders, Marketing, Product, Admin Team to know the requirements & objective for the particular product. - Collaborating with engineering, cross-functional team & dev team to know the technology barriers. - Experience working in a fast-paced, agile development environment. - Develop the Design Project Specific Guidelines within the given scope - Discuss the visualization & document them in a form of a Visual Design Visualization Sheet - Validate effort required against the effort estimation using Visual Design Track Sheet and Visual Design Benchmark Sheet. Website URL: http://www.yellowpages.co.in (Redesign) http://www.burrp.com (Redesign)
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User Interface Designer
People Interactive Pvt Ltd.
from Roles and Responsibilities: - Interacting with Stakeholders, Marketing, Product, Admin Team to know the requirements & objective for the particular product - A/B Testing for every old and new module comparison. - Work closely with developers and product team members to develop dynamic, interactive interfaces. - Work effectively in completing sprint cycle of the modules. - Provide recommendations to the business heads with design best practices - Creating User flow for required modules to accomplish user tasks. - Communicate ideas through iterations of wire frames, and interactive mock-ups (low/high fidelity) as appropriate. - Create use cases for every product module - Test design as well as functionality as per the sprint plan. Website URL: http://www.shaadi.com (Redesign)
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Web Designer
ADAMUS Software Pvt .Ltd
from - Creating different client website design and also make HTML for those websites - Creating rich flash cd presentations for different clients - Coordinating with clients & managers defining site requirements. Websites: www.examplecg.com, azmachkreations Pvt Ltd.
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Lead UX Architect
Think N Draw Solutions
Roles and Responsibilities: Audit existing client content (websites, applications, mobile, etc.) and report findings on potential for improvements, increasing conversions, heuristics, usability, etc. Conduct competitive analysis against client competitors and aspirational brands and integrate findings into recommendations Develop, conduct, and analyze client & consumer (user) research Develop personas and scenarios based on research findings Integrate these personas and customer segments with user-centered design methods into the development of sitemaps, task flows, and experience journeys Develop user-centered design solutions through sketches, wireframes, and interactive prototypes based on research findings Develop the key aspects of any recommended customer experience and articulate to the client how it is reflected in the IA, UX, and prototypes Work closely with content strategists, designers, copywriters, and developers to reach a consensus on the best possible solutions that are usable, useful, and memorable Work with the tech team to leverage known interaction principles, applying as much of that knowledge as possible to emerging platforms, hardware, and technologies Maintain a current knowledge of trends, tools, and conceptual approaches in the field of user experience Utilizes research insights to build an in-depth understanding of target users needs, tasks, and goals as they apply to design Website URL: http://www.entranceprime.com www.smartstay.in http://www.hyundai-saudiarabia.com/en/Main/index.php www.thinkndraw.com http://www.ispcom.co/fas/
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Senior Information Architect
Customer Centria Pvt Ltd.
Roles and Responsibilities: Conduct Expert review and Heuristic Analysis of websites and applications based on rules of thumb and recommend actionable items. Create wireframes, mind maps, process maps, content inventory, prototype and other artifacts to describe the intended user experience. Apply user personas and scenarios to develop relevant process and user flow models. Participate in the creation of rapid prototype to illustrate a service or application Cooperate with visual designers to solve problems and create full design solutions on projects. Participate in the research, analysis, development and testing phases of the design processes. Identify document types and develop templates repository Develop and maintain information architecture deliverables such as high-level site architectures, page schematics, navigation schemes, detailed site maps, wireframes, user scenarios and prototypes. Plan and participate in usability tests of web sites and applications Perform comparative analyses as required provide explanation of structures and patterns Support enterprise-wide thinking about organization goals and how sites support the goals Collaborate as an integral member of the design and development teams Participate in new business pitches The presentation of usability processes, strategies, recommendations for the stakeholders at the executive level. Website URL: http://www.gojiyo.com (Redesign) http://www.customercentria.com (Redesign)
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Web Designer
Interactive Realities International Pvt Ltd
from to 20May 2007 - Handling Entire creative work for the client's websites. - Creating website banners, E-Mailers, marketing Campaigns - Creating rich flash presentations for various clients Websites: www.asianpaints.com, www.shalimarpaints.com, www.novartis.com, www.afl.co.in, www.godrejindia.com, www.shoppersstop.com, www.larsentoubro.com