I reckon if the possible users of my objects can get this message and they can possess these feelings, it can lead to the creation of products which are eco-friendly and as they have a special bond between them and the users that they will be kept for a lifetime. My goal is to change the culture of shopping. I would like to make people realize the importance of expressing ourselves; our personality and national culture when we buy a product, and not buy it only because it is considered “trendy”.
2010 - Koizumi International Lighting Design Competition / Nissyoku lamp: 1th prize and Excellent Design Award (Internet voting)