owner
poabdesigns.com
Jan 1997 - Present (27 years 10 months)
Welcome to LA based DESIGN/FILM/MOTION DESIGN firm POABDesigns.com! PoabDesigns was created to bring fourth Products Of Artistic Beauty (POAB). This is our main objective as a creative entity that brings ideas to reality. We handle all your design needs in all industries small and large along with brand developments from start to finish across all genres of the clothing industry.
Clients: Nike, Adidas, Quicksilver, Vans, Rock Star, Plan B, Disney, Urban Outfitters, Harley Davidson, Dragon, Roxy, Hurley, Alpinestars, Metal Mulisha, Aqua 6, Bassaholics, Billabong, DC Shoes, Etnies, MLove, PoabStyle, Sullen, Sanctioned Violence, Organika, Zero, DGK, Spit Fire, FMF, SRH, Silver Star, Vecel, Hart&Huntington, Globe, Rock Smith, Primitive Shoes, Mavado, VonZipper, Rolling Stones, In God’s Hands, Oneill, Tillys, Skulls&Scrolls, Eldon, Infamous, Vindicated, Ryan Sheckler, Life Guard, Beach Candy, First Light Surf, Gods Rainbow, Dr. Seuss, Vimby, Dust Bunny, Raw B, Metallica, Love & Death, Three Days Grace, Propaganda (Humble Beast), The Whosoevers, Somebody Loves You, Suburban Noize, POD, Hed PE, Kotton Mouth Kings, Genetics, Red Hot Chili Peppers, Avenged Seven Fold, Walt Disney Pictures, Jerry Bruckheimer Films, Mac Haik, Ford, Chevy…etc
Senior Art Director/ Merchandiser/ Production Coordinator
Hart and Huntington Tattoo Co.
2006 - 2011 (5 years)
Senior Art Director/ Merchandiser/ Production Coordinator 2007-2010 Hart and Huntington/Liquid Graphics Irvine, CA
-Design concept art into the final product along with executing seasonal research and merchandised
categories to finish product lines on time that support brand identity.
-Develop designs from sales reports and research for a variety of brands for men’s and juniors using unique processes,
embellishments and fine art abilities from premium to basic tees and coordinate freelancers to reach these goals
-Manage design team and execute calendar deadlines, art direction, color stories, inspiration with multiple
projects, across several categories to meet brands standards.
-Approve samples with extensive knowledge of silkscreen specifications for garments to translate correctly on tees
and hit price points for basics and premium categories.
-Design SMU product that meets specific directional goals and schedule set by high-level key accounts (i.e. PacSun).
-Responsible for specs sheets measurement and construction pages for tech packs from concept through production
-Develop some trim details (hang tag art for printable as well as cut and sew styles) creating a cohesive look to the line.
-Assist with creating and presenting seasonal vibe presentations for inspiration and direction for design departments
including graphics, photographs, slogans and phrases, etc.
-Design and create art primarily for T shirts but also for print and web media seasonal for major convention shows
such as project, magic and pool, etc. from cost to cost.
-Construct fashion forward look books and catalogues for sales rep to create orders, awareness and enthusiasm of brands.
-Stay current with the trends in and outside of the immediate market and be informed with competitor's product.