Patty Lowry, Creative Copy Writer & Idea Generator; Author. in Toronto, Canada

About

I am an award-winning, creative writer and idea generator with a talent for manifesting compelling copy that engages the reader to think, feel and act.

A diverse creative thinker, I have a knack for strategic thinking, as well as defining the appropriate tone, voice and style. A copy ninja for narratives and chameleon of communication – be it energetic or empathetic; humorous or humble, clever or conservative – I will take the reader on a memorable journey.

I tap into over 15 years of experience, showcasing an impressive portfolio across a wide range of client categories, including, health, wellness and active living; philanthropy; environmental causes; sexual awareness; grocery retail, private label brands, food and beverage; consumer packaged goods; hospitality; telecommunications; major retailers; and real estate properties.

Specialties: idea generation; copywriting, tagline and name generation; brand positioning, narrative and strategy; advertising campaigns; product promotions; packaging; direct mail; digital media; radio, television and video productions.

Education

BA Food, Nutrition & Consumer Studies

Ryerson University

1981 - 1985

Experience

Senior Creative Writer & Idea Generator

Top Drawer Creative

Toronto, Canada

Sep 2009 - Nov 2017 (8 years 2 months)

Concept development, creative strategy and creative copy for radio, TV, video, web, in-store POS and print campaigns. Clients: WWF Canada – David Suzuki Foundation - Genuine Health – CHFA Cdn. Health Food Association -Ethical Bean – CATIE AIDS Conference – Nature Conservancy of Canada - SAIL - Bullfrog Energy – Terra 20 - Aden Camera - American Diabetes Association -Santa Margarita Wines - Second Harvest – Ride for Heart – Liquor Depot and Wine & Beyond - Gay Men's Sexual Alliance - Hassle Free Clinic - Mount Sinai – Milton Velodrome – Women of the Vine - Golf Town – Kitchen Stuff Plus - Fitness Depot – Sporting Life – Bad Boy – ACCHO – CAA - Juvederm/Latisse – Henry’s Camera.

Awards

2015

Avery Outdoor – Summit Creative Award - Gold

CAA Radio - Summit Creative Award – Bronze

CAA Video - Summit Creative Award – Silver

2014

Gay Men’s Sexual Alliance Heath Network Website – ouragenda.ca

Summit Creative Award - Bronze

Milton Velodrome Website - make-it-happen.ca

Summit Creative Award - Silver

2013

Get Sexty - PSA – Summit Creative Award - Bronze

Bullfrog Power Retention Mailer – Green Marketing

Summit Creative Award – Silver

2012

ACCHO Legacy Video – Summit Creative Award - Silver

2011

Second Harvest Poster Campaign – Summit Creative Award – Gold

Sporting Life 10K Camp Oochigeas Newspaper Campaign

Summit Creative Award - Bronze

2010

Second Harvest Toronto Taste Poster Campaign

Summit Creative Award - Silver

2009

Project of the Year High Rise - 2009 BILD Awards

FASHION HOUSE CONDOS

Best Newspaper Ad High Rise - 2009 BILD Awards

FASHION HOUSE CONDOS

Project of the Year Low Rise - 2009 BILD Awards

MUSKOKA BAY

Best Brochure Low Rise - 2009 BILD Awards

MUSKOKA BAY

Best Direct Mail - High Rise - 2009 BILD Awards

Best Magazine Ad - High Rise - 2009 BILD Awards

Market Wharf

Best Project Signage- High Rise - 2009 BILD Awards

Charlie

Best Sales Office - 2009 BILD Awards

Giraffe

Best Magazine ad Low Rise - 2009 BILD Awards

CONCORD PARK PLACE

Industries

Skills

Elsewhere on the Web

k

On Coroflot

@plowry, member since 2009

Followers 1

Patty Lowry

Assistant Professor - Educator, Industrial Design, Myron E. Ullman, Jr. School of Design

Assistant Professor, Graphic Design