Sunil Kumar

Creative without strategy is called art. Creative with strategy is called advertising.

Focuses on Creative built on Strategy and Market Research findings. This emerges by re-looking at the very being of a brand – Its consumers…what they want…what we are selling…what will make the consumers react…what our offer is. I enroll Account Planning and Brand Architecture techniques right through our relationship with a brand. Arriving at the appropriate creative then is rather easy. Yes….. Now I am looking for a suitable opening in the area of brand management a creative and marketing mix.