Pia M. Wuerfel

• Completed over 60 individual graphic design pieces for 20 individual clients.

• Designed 90 designs to match Lupine Pet collars and 48 unique pet ID tag designs (including 2 monogram sets) based on puns, seasonal interest, and customer demand under the username piawaffle.
• Built 85% of the website banners, email assets, social media graphics, ads (online and print), instructional infographics, website elements, branded apparel and promotional print pieces for 7 years.
• Launched an initiative to revive This American Dog, a 20 issue web comic by Kathleen McCafferty for experimental publication, functioning as colorist and image editor, to encourage social media engagement.
• Illustrated wireframes, UI and UX for mobile and desktop for the site, including the Virtual Leash product relaunch and an online wholesale portal.
• Lead Interface Architect for website revamp project over a 20 week period (2016-06 to 2016-10), with a team consisting of two in-house staff members, one web developer in Moldova, and AgileDrop Ltd., a Drupal development team in Slovenia.
• Storyboarded and facilitated the production of a Virtual Leash promotional video with Kashu Company, a Bulgarian animation studio hired through Fiverr, completing the project in 12 weeks.
• Managed 173 pet ID tag artist accounts, assisting with technical issues relating to the submissions process, directed design concepts, remitting royalty payments, and answering general inquiries.
• Recruited & negotiated a contract with Le Howl Photography to build an image bank of 160 photographs for web and print branded assets.
• Acquired limited licensing agreements with Nyanify LLC., Pinups for Pitbulls, and Lili Chin (DoggieDrawings.com).
• Managed Instagram account to set visual style, quality standards, and scout brand ambassadors. (248 posts total from 2014-10 to 2017-09.)
• Crafted 10 original stories for the company blog to create content catered to a local audience in cooperation with the marketing director.

• Collaborated with event organizers to design posters, program mailers, shirts, tote bags, badge pins, web assets and print advertisements for the Spring and Fall Fund Drives.
• Logo, branding, poster and social media assets for the Asheville FM Music Matters Lecture Series.

• Design support staff for Grow Healthy. Grow Happy. The Whole Baby Guide (ISBN-13: 978-0991653904), a reference book by the company founder Becky Cannon.
• Built 55 infographic pieces and 22 illustrations with data interpreted directly from the author’s hand-written notes and direct instruction.
• Laid out content into book form from MS Word documents and performed image processing tasks including resizing, editing and modifying assets for print application.

• Digitally documented, resized and color corrected over 500 flooring products including but not limited to carpet, hardwood, laminate, and tile.

• Adapted existing and constructed new ads to meet different layout size requirements to conform to different publication formats.
• Developed design guidelines with the marketing department on a specialty publication for Ingles Markets.
• Assigned, managed and upheld quality control to advertising jobs outsourced to remote workers at 2AdPro.

• Assigned as a Customer Service Representative / Data Entry Specialist for YMCA Childcare Services.