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Freelance Creative Consultant
Amsterdam, Netherlands
Apr 2018 - Present (6 years 8 months)
Develop seasonal menswear collections.
Work directly with head of product.
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Freelance Creative Consultant
Ahmedabad, India
Nov 2017 - Present (7 years 1 month)
Design and develop all menswear product.
Execute all product details including construction, detail, color, form, style, fit, graphic application, trim etc.
Work directly with the company founder, Stefan Loble, and both the production and fabric teams.
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Founder/Chief Designer
Ahmedabad, India
Jun 2014 - Present (10 years 6 months)
Drive the creation direction for upscale menswear collection with a focus on aspirational fashion. Conduct direct sales;
oversee business development, marketing and PR efforts. Manage all vendor partnerships.
• Spearheaded a successful shoe collaboration with fine shoemaker Padmore & Barnes (former subsidiary of Clarks).
• Secured a partnership with high-end Canadian manufacturer of humane down jackets featuring rare geese breed.
• Maintain all production in Canada, US, England, Portugal and Ireland to ensure brand integrity and highest quality.
• Oversee and drive all aspects of the design and production process, from initial design through final manufacturing.
• Initiated groundwork for partnership with artist Gottfried Helnwein and Sol LeWitt’s estate for a major charity initiative.
• Work closely with factories, pattern cutters and mills in Paris, Japan, Korea and the US.
• Responsible for all fabric ordering, inventory forecasting and management.
• Manage all website design, e-commerce, social media communications, and public relations (PR) initiatives.
• Web: allthatisleft.com | Instagram: @allthatisleft13
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Creative Consultant
Xiamen Shi, China
Nov 2014 - Nov 2016 (2 years)
Drove creative vision and strategy of men’s product for the Joeone Brand and its 3,000+ stores, concessions and outlets
across China. Conceptualized and designed seasonal collections that complement the Asian market. Modernized and
elevated the company’s brand profile while remaining true to the brand identity and mission statement.
• Hand-selected to optimize design cohesion across categories by encouraging teamwork cross-departmentally.
• Oversaw two senior reports directly; indirect responsibility for 25 design staff and 40+ technical/PR/marketing staff.
• Partnered with marketing, production, merchandising, tech and fabric development to enhance brand identity.
• Presented seasonal wholesale/retail lines to CEO’s, Senior Management, Merchandisers and Direct-to-Consumer Buyers.
• Traveled extensively to and throughout China, totaling approximate 30 international visits during tenure.
• Designed and developed all concepts and styling for Joeone ad campaign and catwalk shows.
• Directly involved with next generation store design and seasonal promotions.
• Spearheaded the introduction of a younger off shoot of the Joeone brand, J1, overseeing everything from initial
concept through line plan creation, range design, logo creation, store design, styling, ad campaigns and catwalk shows.
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VP Menswear Design
Ahmedabad, India
Sep 2003 - Jun 2014 (10 years 9 months)
Rapidly promoted through a series of progressively responsible creative roles, starting with Manager of Men’s Wovens in
2003 through to VP of Menswear Design in 2013. Worked with the menswear team through a period of innovation and
rapid growth for the company, starting with $300M in annual revenue and culminating in $900M.
• Inspired, managed and mentored a team of 16+; indirect responsibility for additional freelancer and intern teams.
• Developed design concept and strategic direction across all product lines to elevate the brand in line with Armani vision,
including outerwear, denim, knits, and accessories on a global level.
• Worked closely with SVP/EVP & executive team to identify and take advantage of market opportunities.
• Traveled extensively to Milan to fit and present seasonal collections directly to Giorgio Armani and Milan leadership.