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About
Accomplished Creative Director with two decades experience defining and driving strategic creative initiatives in branding, graphic design and product development for iconic global brands, private label and retailers.
Creative team developer and mentor with excellent department operation and supervisory skills regarding budget, staff, workflow management, vendor management, resource management, software and hardware.
Proven leader and problem solver responsible for improving overhead costs and streamlining operations while delivering superb, sustainable design under tight deadlines.
• Direct internal departmental processes and the day-to-day creative initiatives.
• Leader in concept and strategy development for all creative services including branding,
packaging, comping, interactive, video, displays and presentation/sales collateral.
• Key contributor in revenue growth increases of 200% and new business win rate
growth of 85%.
SPECIALTIES
Graphic Design, Creative Direction, Design Strategy, Design Management, Branding, Identity, Packaging Design, Packaging Die-lines, Packaging Prototypes, Print, Pre-press and On-Press Management, Display Design, Display Die-lines, Display Prototypes, Strategic Planning, Tradeshow Exhibit Design & Management, Video Scripting & Direction, UX, Marketing Collateral, Retail Marketing, On-Line Marketing, Product Development, Business Development, Licensing, Social Media, Web, Intranet, Color Trends, Design Trends, Creative Team Development, Team Culture, Team Mentor, Photography, Creative Hardware & Software. -
Education
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Continuing Education Graphic DesignSCHOOL OF VISUAL ARTS1995
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Continuing EducationTHE NEW SCHOOL1990
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AAS Marketing, Art & DesignMIDDLESEX COLLEGE1981
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Experience
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CREATIVE DIRECTORHampton Forge, Ltd.Eatontown, NJJul 2014 - Present (10 years 4 months)Directed the redesign and refresh of all brands packaging and style guides for leading flatware and cutlery designer and manufacturer. Concentrated the design strategy to focus on selling channels from grocery, mass, big box, all the way to luxury. * Conceived, revised and updated all designs for packaging for 2014/2015. * Directed and stabilized all brand directions and designs. * Designed and produced sales collateral with brand/sub-brand focus. * Design direction for on-line vendors and social media. * Oversee purchasing photography, styling and retouching of all internal and external photography. * Designed and customized situation specific merchandising and displays.
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CREATIVE DIRECTOREpoca, Inc.Boca Raton, FLJan 2010 - Jul 2014 (4 years 6 months)Created and directed the internal framework for total design department bringing all operations in-house and focusing creative efforts on brand consistency and new product introductions. Timely re-designs of product, packaging, displays, sales collateral and on-line presence was integral to 200%+ business growth and expansion to global market and on-line sales. * Conceived and implemented all designs for packaging, display, UX and sales collateral for cookware and specialty beverage products manufacturer/importer. * Directed and stabilized all brand directions and designs. * Sales, packaging copywriting and editing. * Introduced new product line designs, and enhancements. * Designed and produced line catalogs and all sales collateral. * Direct support for on-line media and vendors. * Oversee, style and retouch all internal and external photography. * Script, storyboard, direct and edit demo videos for in-store and on-line airing. * Designed and customized situation specific store displays. * Design, manage and maintain tradeshow exhibit presence. * Hire, manage and mentor design team and 3D product modelers.
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CREATIVE DIRECTORInterasian Resources/Cellective CaseNY, NYJan 2007 - Jan 2009 (2 years)Recruited to develop a new product design and development department for established mobile accessories manufacturer. Partner in presenting and successfully negotiating new licensing initiatives for global fashion brands. Architect of the design department structure, personnel and standards. * Designer/director of new product, packaging and marketing materials for the following globally recognize brands: STEVE MADDEN, BETSEY JOHNSON, TUMI, IZOD, JOSEPH ABBOUD, BLACKBERRY/RIM, DOONEY & BOURKE. * Successfully expanded core business into new categories and channels of distribution. * Generated and administered packaging prototypes, pattern samples and pattern libraries. * Costing Team partner ensuring design, samples and materials meets target pricing. * Recruited and directed product development department effectively increasing productivity and approval rates by 300%. * Licensing/brand negotiator responsible for forming enduring collaborative relationships with executive and design teams to ensure appropriate and acceptable communication, strategic, conceptual and approval processes. * Proven track record as integral sales support member servicing merchandising teams from such retailers as Best Buy, WalMart, Dell, Staples and Costco.
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CREATIVE DIRECTORAvenues Inc.Tinton Falls, NJJun 1993 - Jan 2007 (13 years 7 months)Architect for start-up design department. Recruited and supervised design team responsible for all corporate & brand identity, web presence, catalogs, packaging, displays, merchandising, sales support and trade show exhibit design. * Prominent designer behind the most successful, category leading and revenue generating sku's for WENGER/SWISSGEAR brand of backpacks, business cases and accessories. * Instrumental in the acquisition of the Wenger/Swiss Gear license for executive and mobile accessories. * Introduced 3D modeling for product development. * Executive Team member responsible for company direction and strategy. * Extensive domestic and international travel. * Key accounts included: APPLE, BEST BUY, COSTCO, SAMS CLUB, STAPLES, OFFICE DEPOT
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CREATIVE DIRECTOR/PARTNERJM AssociatesNew York, NYJan 1988 - Jun 1993 (5 years 5 months)Specialized design in advertising, market brochures, catalogs and packaging. * Creative leader and business partner. * Directed photo shoots, stylists and hired models. * Pre-press & on-press supervision * Directed all design, internal & external creative talent. * Key accounts included: SCHWINN, REVLON, LIL' TYKES, WAMSUTTA, SPRINGS INDUSTRIES, PFIZER AND MIKASA. SKILLS * Expert knowledge of Adobe Photoshop, Illustrator and In Design. Working knowledge of Dreamweaver, Fireworks and Flash. Working knowledge of Final Cut Pro and I Movie. Working Knowledge of Solid Works & ProEngineer Working Knowledge, CSS & HTML. * Micrsoft Office - MS Word, Excel. * Advanced working knowledge of Powerpoint, Keynote.
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Skills
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Elsewhere on the Web
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On Coroflot@petercullinane, member since 2009
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