CONTENT MANAGER / SPECIALIST (EMAIL + WRITER + SOCIAL)
VERTICALS: Travel, Education, Consumer
HIGHLIGHTS: Content Manager / Specialist with strong emphases in end-to-end email management, writing (long and short form advertising and marketing copy for print, web and e-mails), CMS management and even design duties, as needed. His specific technical responsibilities for email campaign management, throughout his career, have included writing, assembling, testing, deploying for A/B testing, analyzing results, and more. He's also helped strategize and produce content for web and social media channels, including copy, video and imagery. Peter remains a creative and technical-minded web resource capable of being hands-on in nearly every aspect of digital marketing asset creation.
SOFTWARE: Sitecore, WordPress, Salesforce Marketing Cloud (ExactTarget), Constant Contact, Silverpop, Adobe Campaign Manager, Google Analytics, Dreamweaver, Photoshop