Paul Thomas

I create purposeful ideas that build brand stories across channels. I currently am working for Dyson as Creative Head..

I am just as happy writing headlines or scripts as I am in creating, visualising and directing my ideas. I combine my creative director role with brand strategy and work on everything from film, experiential, events and digital to brand and more traditional media.

I’ve worked in Hong Kong, Singapore, London, and the U.S. For Saab I worked as creative director for U.K. events and advertising for five years during my time at BMB. At Zurich Financial Services I headed up the brand team for its move to the U.K market and launched an online bank from scratch – the most successful launch that year. At 375 I’ve been helping JCB re-discover it’s brand purpose and created a national, social campaign that literally has taken celebrities to the ends of the earth while stacking up air-time on ‘The One show’ – winning me a Grand Prix award for best campaign.

I’ve made films for EDF and sold premium cars in Selfridges, launched a UK lottery funded youth initiative, branded a city as European Green Capital and delivered it’s citywide campaign activation. And currently I’m creating an online platform to change retail shopping habits and getting people curious, for the relaunch of a Science Centre - We The Curious.