Paul Noble-Campbell
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About
A Design Strategist who creates solutions that result in organizations, people and society thriving.
Applies a human-centric approach to help clients achieve growth by defining new offerings that align with the needs and aspirations of the people they wish to serve.
Works at the intersection of the physical and digital worlds to define new product ecosystems that enable organizations to connect people with information, products and services.
Creates actionable strategies that enrich customer experiences with future hardware products, digital interfaces, web experiences, interactive exhibits, brand development, product packaging and environmental graphics. -
Education
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BDI Bachelor of Design InnovationVictoria University of Wellington / Wellington Polytechnic1987 - 1990
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Experience
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Partner, Design StrategistUPSTREAMSep 2011 - Present (13 years 2 months)UPSTREAM is a people-centric innovation consultancy.
We help leaders define the right offerings to achieve customer goals and business impact.
Our customer journey methodology helps leaders generate, prioritize and direct growth initiatives. -
Director of Strategy and DesignM3 DesignJul 2008 - Aug 2011 (3 years 1 month)•Led the multi-disciplinary team of design strategists, researchers and designers
•Created value for clients through the delivery of award winning design strategy that resulted in competitive advantage and growth
•Responsible for strategic vision, creative direction, account management, program management, resource planning and team personnel development -
Senior DesignerM3 DesignJan 2002 - Jul 2008 (6 years 6 months)Managed and contributed to product innovation initiatives for clients that ranged from Fortune 500 companies to start-ups in consumer, healthcare and enterprise markets. Responsibilities included:
• Ethnographic research
• Design strategy
• Brand development
• Conceptualization of new product development
• Graphic and packaging design
• Digital user-interface design
• Project Management
• Manufacturer selection and liaison -
Innovation consultantAstro StudiosApr 2001 - May 2001 (1 month)Provided innovation strategy services to Fortune 100 clients.
•Created a vision strategy for Compaq that imagineered data-centers of the future
•Developed Compaq’s next-generation PDA and created a strategy for a product eco-system that extended their market leadership -
Senior DesignerZoo DesignJun 1997 - Oct 1999 (2 years 4 months)•Developed a new, internal brand and supported its launch through the creation of an eco-system of collateral, products and packaging
•Delivered product innovation into the areas of home audio, consumer electronics and kitchenware for international clients
•Led the new product innovation group and ensured the excellence of all their programs -
DesignerForm AustraliaAug 1992 - Apr 1996 (3 years 8 months)Provided multi-national clients with experience design services that positively impacted several brand interaction points, including:
•Product innovation
•GUI and user-interface
•Interior spaces
•Interactive exhibits
•Environmental signage
•Graphics and packaging design -
Design internDesign Field, IncJul 1989 - Sep 1989 (2 months)•Innovation explorations to help the maker of the world’s best-selling flashlight determine “what’s next?”
•Experience design of an immersive, branded space for a wine-maker
•Story-telling through in-store POP displays that launched a new range of cosmetics
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Awards
2 IDEA Business Week Awards
3 Red Dot Design Awards
2 iF Design Awards
Time Magazine’s Most Amazing Inventions Award
Australian Design Award
Sony’s Design Vision Competition.
Paul’s work is permanently exhibited at the Cooper-Hewitt Design Museum. -
Skills
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Elsewhere on the Web
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On Coroflot@paulnc, member since 2000
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Followers 6
