Paul Borrero

Design for Joy

I enjoy utilizing my strategic business experience, visual design consulting knowledge, and cross-disciplined approach to create, develop and market successful innovative products and systems. I'm interested in products and systems that return the person to a human scale of experience, and fulfillment of essential needs. Technology and products that address people’s needs can shift attitudes, promote change, increase wellness, and bring joy to their lives. Design is an act of compassion that improves upon or eliminates the troubles of others. Creativity (or divergent thinking) and innovation are the byproducts of our ability to share what others feel without judgement. This is the outcome of empathy. Equally, a good process nourishes the point of view of those we work with and the lives of those we serve. This allows us to move a great distance beyond our first thought.