Aethon, Inc.
Automated hospital delivery and asset management solutions
• understand values & user needs
• industrial design language
• interface design
• brand identity
• user testing
• display & exhibit design
After many years using third party retrofitted carts, we was asked to design a custom cart as part of the TUG product line. We began by reiterating company values and by understanding user insights such as safety, efficiency, and improved patient outcomes. Because the design evokes
values unique to Aethon and addresses the needs of users, this led to divergent thinking. The design language reflects dependability through geometry. This reinforces the brand message and differentiates within the market improving loyalty. In addition, requirements included maintenance, security, and working
with the existing engineering framework and sensor array. We were able to minimize material by eliminating drawer handles completely, increasing manufacturing efficiencies and security.
