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Aethon Corporate Identity
The inspiration of the Aethon logo is taken from ancient Greek mythology, one of nine winged steeds tugging the Sun Gods’ (Helius) chariot across the sky with predictability and reliability. Aethon’s memorable mark communicates dependability through geometry, and makes reference to the company’s TUG® medical product line. Neoforma also created the TUG® product identity.
The Aethon identity is a winner of an AIGA award for design excellence.
