Paula Slack

• Responsible for the outstanding creation of brand standards for 4 agency identities and locations to accurately represent the values, mission, and vision of each in print and digital in a fast-paced environment.

• Supervises website programmers and social media administrators to ensure that every aspect of creative content is consistent across all marketing platforms.

• A keen eye for design, extraordinary talent, and commitment to instrumental collaboration with each department to shape all marketing and event materials into a true reflection of entire agency.  

Responsible for the creation, production and traffic of all digital and print marketing, promotional and fundraising materials for the agency including graphic design and branding.
• Creation of all printed and digital materials for agency marketing including but not limited to brochures, pamphlets, event invitations and magazine advertisement
• Event print support (place cards, signage, posters, PowerPoint presentations and ad journals)
• Production of semi-annual JAFCO printed newsletter and weekly email marketing
• Coordination with webmaster for website updates and emails
• Scheduling and posting on social media
• Maintenance of digital photo files, media and public relations scrapbook
• Participation in any agency development event activity

• Repeated success cultivating and managing advertising and design projects for clients in New England, New York and Florida from concept presentation to completion
• Recruits and manages all project team members including artists, copywriters and developers
• Negotiates and manages all vendor and supplier relationships
• Client base includes Neighborhood Health Plan, Mc|K Healthcare, College Planning Services, The Guild Group, Ryan Partnership, The Association for Supervisions and Curriculum Development, AAA Southern New England, Designcom, Inc., Colangelo Strategic Marketing, The Gardiner Library, Manasian Inc., Ben and Jerry’s
Ice Cream, Abalone Red Marketing, New Old House Magazine, Luggage Forward, Mothers of Invention, Genesis Advisers, Optic Sugar, Furtado Design, Egg Design, The 445 Group, Planet Cookie, Company Choir, The Scotts Miracle-Gro Company and Enjoy Life Foods

• Collaborated with marketing, sales and education teams to ideate and produce successful concepts for advertising, collateral, digital marketing programs and sales support
• Guided a high volume of projects and ensured the quality of deliverables through a fast-paced approval process
• Led creative direction and project management of the first annual Keratin Complex Lifestyle Guide, a project to replace past collateral marketing efforts in one perfect-bound, 10” x 12”, 34-page book
• Spearheaded complete transformation of digital marketing concepts, usability and design for education, business-to-business and consumer marketing campaigns
• Designed and perfectly executed Ulta Beauty point-of-puchase materials while avoiding post-production fines for the first time in company history
• Implemented and maintained new creative project filing system to improve departmental processes and productivity, thereby reducing unnecessary resource expenditures
• Vastly improved product photography by providing art direction and photo retouching with in-house photography studio

• Conducted research, managed project schedules, production, quality control and created design concepts for branding, packaging, point of sale, exhibits, collateral, digital and sales support materials under tight deadlines
• Led the rebranding development, creative direction, presentation and production of Hood Contract Manufacturing and Hood Wellness identity and marketing materials
• Built and maintained close working relationships with marketing managers on a variety of branded, private label, licensed, and franchise products including milk, cultured foods, citrus, extended-shelf-life dairy, frozen desserts, non-dairy, specialty and high protein drinks

• Created and led client presentations and pitch offerings
• Managed creative development process of digital and print advertising and design within a team environment
• Supervised strategic brainstorming sessions and creative development of advertising and design solutions that communicated brand and achieved client goals quickly and efficiently
• Client base included The Association for Supervision and Curriculum Development and AAA Southern New England

• Established creative direction for print, digital, signage and special projects
• Managed multiple projects from concept through completion
• Developed creative programs and designed concepts that met business objectives and advanced brand strategy
• Provided quality control over concepts and projects
• Client base included U.S. Trust, Bank of America, Merrill Edge and Merrill Lynch

• Developed research and creative direction for the rebranding of New England Biolabs which directly led to contract renewal after competitive pitch
• Consistently led firm’s communication and presentation efforts with executives that facilitated client acquisition, strong project management and prioritized clients’ strategic goals
• Negotiated and managed all vendor and supplier relationships
• Managed the work of freelance artists, developers and outside design services
• Client base includes New England Biolabs, Rose Displays Ltd., Cell Signaling Technology, Groom Energy, Ocean Genome Legacy Foundation, Shubie’s Marketplace, Infinity Pharmaceuticals, Seahorse Bioscience, Grace Construction and The Whiz Kids Foundation