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Social Media Specialist
The Added Touch
Boca Raton, FL
Responsibilities * Update and maintain company's e-commerce sites for high end casual women's clothing, gifts, and accessories. * Copywriter for store e-commerce sites, including Shopify and Etsy. * Organize navigation and plan for various sites under one umbrella, including organization of image files. * Research and evaluate competitor marketing and digital content. * Recommend greater use of videos for e-commerce and social media content. * Video creation and editing. * Resize and touch up digital image assets. * Encourage brand consistency in marketing for e-commerce sites, social media, and any online presence. Accomplishments * Learned Shopify and Etsy within two weeks.
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Freelance Graphic Designer
Cotton and Company
Stuart, FL
Responsibilities * Formatted ads, direct mail, newsletters, brochures, and folders for a real estate agency. * Employed in the production and prepress department. * Constructed mechanicals and mock-up samples.
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Graphic Designer
DSS Inc.
Juno Beach, FL
Responsibilities * Conceived, developed, and executed all marketing materials to include print and web projects. * Established consistent graphic file management practices and developed image, font, social media, and product icon libraries. * Instructed marketing team as to the appropriate formatting and use of graphics for various media. Accomplishments * Instituted in-house graphic position for 20-year-old company. * Contributed to proposal styling, formatting, and diagram and software product design resulting in an award of a $16 million dollar government contract. * Collaborated with Developers, Product Managers, and Executives to establish corporate branding and design guidelines, gaining a uniform look to web-based software products and company image. * Achieved competency with new software independently (i.e., Camtasia, Visio).
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Media Coordinator
Ansca Homes
Boynton Beach, FL
Responsibilities * Conceptualized, created, and implemented visual and written content of all print, online, email marketing, and branding of corporate projects. * Updated and maintained corporate website and social platforms. * Generated a proposed yearly budget and marketing plan. * Researched, interviewed, and recommended potential marketing opportunities. * Planned and prioritized department projects and tasks, satisfying ongoing deadlines. * Oversaw and arranged online and print media placement, via media sales managers and sales representatives. Accomplishments * Undertook in-house marketing position previously subcontracted to an outside agency, involving setting up of art department. * Increased client base by 15% within 6 months through weekly email campaigns. * Defined best practices for file and server management, maintaining consistent cataloguing and file/folder organization.
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Art Director/Senior Graphic Designer
Shelby Homes
Fort Lauderdale, FL
Responsibilities * Orchestrated layouts, design solutions, and final distribution of brochures, ads, folders, inserts, signage, trade show displays, promotional items, billboards, posters, direct mail, newsletters, logos, icons, corporate packages, email campaigns, websites, web banners, presentations, diagrams, and drawings. * Presented ideas/mock-ups for corporate projects to company President and Executives. * Collaborated and negotiated with vendors, web programmers, and salespeople. * Outsourced media specialists and monitored billing and payments of vendors. * Organized media planning and ad placement in local newspapers, radio, and magazines. * Managed, coordinated, researched, and generated all marketing projects in deadline-driven environment. * Prepared final files for pre-press department and web programmer according to specifications, including reviewing and approval of final proofs and press checks. Accomplishments * Promoted from Senior Graphic Designer to Art Director and revitalized the marketing materials and successfully managed the entire art department. * Reduced costs and improved quality of printed pieces by recruiting a new print vendor. * Maximized productivity and successfully met all deliverables by extending work hours, when confronted with a reduction in staffing/tight deadlines. * Branded several start-up companies under the umbrella of the parent company.
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Graphic Designer
SCP Commercial Printing Inc
Boca Raton, FL
Responsibilities * Generated a modern design for company's website by learning the web software independently, thus minimizing the need for employing outside consultants. * Conceptualized and created layouts for catalogs, brochures, newsletters, annual reports, ads, packaging, logos, icons, direct mail, invitations, and website design in the areas of real estate, retail, healthcare, financial, entertainment, and education. * Trained and oriented new employees in the art department. * Assumed responsibilities in other departments, when necessary, including scanning, color correcting, image manipulation, and prepress. Accomplishments * Boosted productivity by improving proficiency with updated software, improving technical and organizational skills, and working added hours. * Established strong working relationships with clients to ensure their repeated business. * Received recognition for outstanding work and design by numerous clients.
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Media Manager
Palm Healthcare Company
Delray Beach, FL
Responsibilities * Designed and formulated print and digital marketing assets and written content to include marketing collateral, tradeshow materials, image research and manipulation, social media imagery design, website icons, images and infographics, and email marketing. * Directly negotiated and generated production and completion of deliverables with outside vendors. * Assisted in conceiving marketing materials for company sponsorship of non-profit events. * Managed production schedule and prioritization of projects. * Instructed and guided team members with graphics software, appropriate formatting, and use of graphics for various media. Accomplishments * Authored, planned, and built new company website www.palmhealthcare.com, as well as updated and maintained additional company sites. * Managed, devised, conceptualized, and completed visuals and copywriting for initial branding of main parent company. * Established, maintained, and conducted weekly art therapy groups for residential clients.