In my leadership role at Tsang Seymour, I inspire productive collaboration across multidisciplinary teams and manage all aspects of the design process including user research, creative focus, prototype testing and production. This workflow includes continuous feedback loops which build consensus and commitment to the overall project strategy across my teams, my clients and their stakeholders.
I combine proven methods of research, visual, service, experience, UX and content design practices to identify and define hidden challenges and opportunities. My teams work through complex requirements to design creative solutions that address user needs, delight audiences, and achieve business goals across different media and contexts.
Drawing on two decades of practical experience in brand strategy and identity, editorial, information, motion, interaction, interface, and environmental design, I help clients build brand value by understanding the audience and creating relevant, useful and compelling brand narratives.
As an avid learner, I seek new challenges and places to grow. I am looking for contract or full time opportunities to contribute at a larger scale, with design-driven organizations where I can help develop strategies and systems to guide innovative brand experiences across all touchpoints in a variety of industries.