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Stand out from the competition with a strong design signature

Stand out from the competition with a strong design signature

Objective
Rethink the identity of Bissell stick vacuum cleaners, a North American company, with the constraints of use with mains or battery connection.

Actions
- Product architecture analysis
- Market analysis
- Trend positioning
- Product design

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Pascal BARDEL
Consultant & Teacher/coach in global design & innovation strategy Sanary-sur-Mer, France