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Moving upmarket in a very competitive market

Moving upmarket in a very competitive market

Objective
Design a range of premium video door entry systems for the Asian, Australian, European and South American markets for the BTicino brand, belonging to the Legrand group, one of the world leaders in the electrical appliance market.

Actions
- Competitive trend benchmark
- Trend positioning
- Product design

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Pascal BARDEL
Consultant & Teacher/coach in global design & innovation strategy Sanary-sur-Mer, France