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Maintaining its leadership by innovating in the baby world

Maintaining its leadership by innovating in the baby world

Objective
Babymoov, a French company specializing in the field of childcare, wants to launch a new model of ultra-innovative baby monitor to maintain its leading position and increase its image as an expert in baby monitors.

Actions
- Market analysis
- Trend positioning
- Product design
- Cosmetic research
- Technical development follow-up

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Pascal BARDEL
Consultant & Teacher/coach in global design & innovation strategy Sanary-sur-Mer, France