Maintaining its leadership by innovating in the baby world
Maintaining its leadership by innovating in the baby world
Objective
Babymoov, a French company specializing in the field of childcare, wants to launch a new model of ultra-innovative baby monitor to maintain its leading position and increase its image as an expert in baby monitors.
Actions
- Market analysis
- Trend positioning
- Product design
- Cosmetic research
- Technical development follow-up
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