Pascal BARDEL

Objective
Strengthen the identity of the VIP brand, one of the leaders in the luggage market, on the European market with a new range of elegant premium luggage with semi-rigid shells in Polycarbonate and zip.

Actions
- Benchmark competitors offer
- Trend positioning
- Product design

• Ideation
• Product Design
• Sketching
• Rhino3D
• 3D Modeling
• Trend Research