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Define the new product identity of future SMT printer for an industrial company

Objective
Imagine the new product identity of the company Suneast, manufacturers of industrial equipment, for its new generation of SMT printer (machine for PCB printing) in order to stand out from the competition.

Actions
- Product architecture analysis
- Competitors offer analysis
- Trend positioning
- Brand/products values
- Product design
- Prototyping
- Technical development follow-up

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Pascal BARDEL
Consultant & Teacher/coach in global design & innovation strategy Sanary-sur-Mer, France