Define a new stylistic line for a range of products
Define a new stylistic line for a range of products
Objective
Propose an evolution of the stylistic codes of the HPM brand, a brand of the Legrand group, on its range of professional’s power boards for the Australian market.
The objective was also to provide "product advantages" in terms of ergonomics of use and reliability, all with a strong stylistic code, common to the entire range.
Actions
- Existing range analysis
- Benchmark competitors offer
- Trend positioning
- Product design
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