Pankaj Sehjowalia, Creative Director in India

About

Creative Director working passionately for 16 years in International Strategic Branding & Advertising Projects, Experiential Design, Wellness Edutainment Game Design & Innovative Education Pedagogy. My specialisations are Pitch Presentation, Design Management, Design Process, System Design, Innovative Concepts, Brand Strategy, Research Methods, Logo Design, Graphic Design and Product Design for MNC Clients. I won International Award for Wellness Game Design to fight Covid-19 at D’Source Corona Design Challenge (DCDC), IDC, IIT Bombay. I am International Panelist and Speaker at MESC and ICSI.

Education

MASTERS PGDPD - STRATEGIC DESIGN MANAGEMENT

NATIONAL INSTITUTE OF DESIGN AHMEDABAD

2007 - 2009

Dissertation Project: Conducted In‐depth research in schools using Z’MET and qualitative research methodologies, and documented the process under the title “Design Directions to imparting Wellness to Children”, funded by Ford Foundation Organization (4 months). System Thinking – Prototyped a Business Model in Food Service Industry to beat recession with local media coverage. Service Design‐ Developed a business model by analyzing and mapping service characteristics and all the critical customer touch points. Design Audit – Identified opportunity areas for design intervention by accounting all the corporate, design management and environmental factors and the intertwining of its various departments/components vis‐à‐vis design for Prashant Group, Ahmedabad. Nature and Strategy – The behavioral attributes and natural tendencies of plants and animals to adjust and adapt to the changing environment were used to understand the adaptation to the successful Business strategies. Product and User Analysis for Devil’s Workshop Brand based on extensive qualitative and quantitative research. Project cost incurred by Rasna International Pvt. Ltd.

Experience

Creative Director

L'ART Foundation & Lotusutra

India

Apr 2012 - Present (12 years 7 months)

Creative Director , L'ART Foundation, Delhi
April 2012 – Present : 8 years 11months
Pitch Presentation, Strategic Planning, Business Development, Design lead and Monitoring
Research, Branding & Business Development for Alya Villas to build Ecology Farm Houses in Morni Hills.
Strategic Planning, Delegation and Management in the following verticals for Virtual Soft.
New Brand Development : Logo Design, Website Design & Content Writing for the CDS.
Organising & Managing an International GO48 Competition with 10 challenges from scheduling, brand promotions, presentations, college promotions, Webinars, AVs, Motion Graphics & Posters.
Pitch, Research, Ideation and Corporate Logo Design for Civic Trans Inc., Canada in Jan 2020.
Logo Design, Mobile App & Website Design for Alya Studio, Panchkula.
Pitch Presentations, Financial Planning & Client Handling for Ravindera Constructions.
Led team to create Education Craft Kits using eco-friendly material with Alya Studio in Aug 2020.
Developed Wellness Board & Card Game to fight Covid-19 & won International Award at DCDC, IDC, IIT Bombay in July 2020.
Corporate Logo Brand Design with collaterals for WNL, Herball, UMPL, NICE & TCCI.
Brand Identity, Logo Design, SEO –Search Engine Optimization & Customized e-marketing of ‘The Creative Compass’ Services.
Packaging Design of ‘404 Board Game’ for Ecowayz, Noida.
Packaging Design, OOH Advertising Design & Account Management for UMPL.
Brand Logo Design for Sparsh Hospital, Ahmedabad.
Web Graphics Design and devising Impactful Engagements for Online Social Network for TCCI.
Research, Ideation, Graphic Design & Pitch Documentation for Landscape Architecture Project for Calyx.Ecology.Design.
Strategic Planning & Execution , Institute Tie-ups & Partnerships, Faculty Management & Monitoring, Curriculum Design, Facilitating Design Learning and Industry Tie-ups, E-Learning Management, Course Evaluation & Feedback at TCCI & CDS.
AGM - STRATEGY

CS DIREKT GROUP

Gurugram, India

Aug 2011 - Mar 2012 (7 months)

ASSISTANT GENERAL MANAGER (AGM) - STRATEGY at CS Direkt Group of Companies, Gurgaon.
August 2011 – March 2012 : 7 months
Made Pitch Presentations with Engagement Ideas and touch points for MNYL, Amway, Schneider, Hyundai, Honda, Cairns & Skoda Events and Activation.
Led the Creative team to research, ideate, create the experience for TG: youth, to build brand association with Vespa at Auto-expo for Piaggio India Ltd.
Conducted Customer Research, made presentation and designed props for HS (High Sensitivity),IS (Image Stabilizer) and HD (High Definition) technologies for Pan India : 150 Exclusive Retail Stores i.e. Canon Image Square, Canon India, Gurgaon.
Ideation, Pitch Presentation for Nissan Micra Activation in 7 metro cities across India.
Concept Generation, Context Based Entertainment Modules for Max New York Life Executive Council Meet at Malaysia.
Created and Maintained Credentials Presentations for CS Direkt, Design Matrix and Destination Direkt for Indian and overseas companies.
Drafted Curriculum for Experiential Marketing Semester in Post Graduate Programme for AICTE.

Awards

Winner in International DCDC - D'Source Corona Design Challenge at IDC, IIT Bombay.

Awarded Appreciation Certificates in Story & Animation Production by International Artist & ex-Animation Director / Professor from Sheridan College, Canada at Arena Chandigarh in 2018.

Appreciation Award Trophy for Motivational Session at Aryan Group of Colleges, Punjab in 2014.

Finalist in National Business Plan competition (Power of Ideas) by IIMA (CIIE) in 2010.

Awarded A+ Certification in Computer Applications : MS Office Tools.

Awarded A Certification in Design Softwares 'AutoCAD' and 'Pro-E'.

Affiliations

NID

NATIONAL INSTITUTE OF DESIGN

Skills

On Coroflot

@pankajs, member since 2010

Pankaj Sehjowalia

Assistant Professor - Educator, Industrial Design, Myron E. Ullman, Jr. School of Design

Assistant Professor, Graphic Design