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Senior Graphic Designer
New York, NY
Jul 2016 - Present (8 years 1 month)
As a Senior Designer, I managed internal affairs throughout the production of various works. From branding development to internal organization restructure, I monitored requests through an approval process and delegated work to a team of designers, photographers, and copywriters. In maintaining our client's authenticity, I collaborated and acted as a liaison to multiple departments (e.g. licensing, sales, IT, ecomm, forecasting) to constantly supersede internal and external expectations.
Brand partners include Kenneth Cole, Ryan Seacrest, Vince Camuto, Nine West, Macys, Kohl's, Damen + Hastings, Jessica Simpson, Trafalgar, Levi’s, Dockers, Apt 9, Amazon, etc.
Skillsets + Responsibilities:
⇢ Creative + Art Direction. Lead designer for the creative services division; brainstormed, conceptualized, and reinforced branding principles for 50+ brands
⇢ Analytical Researcher. Delivered data-driven solutions based on white space opportunities, digital auditing and consumer need
⇢ Project Management. Monitored all requests from initiation to execution, while maintaining transparency with key stakeholders
⇢ Resource Utilizer. Facilitated internal communication through server optimization, online marketing tools, CMS, and project management systems
⇢ Delegator. Streamlined works according to timeframe, budget, and strength/weaknesses of design team
⇢ Event Preparer + Speaker. Spearheaded creative for 200+ attendants. Presented on behalf of department
⇢ Recruiter + Trainer. Interviewed top talents to assemble and train an effective creative team
Achievements:
⇢ Spearheaded Randa Accessories year-long rebranding project, contributing to company acquisitions, extended partnerships, and a billion-dollar company valuation in 2019
⇢ Recipient of Randa's Associate Recognition Award (2019) and ABA (2018) for exceeding the highest of expectations on the grounds of engagement, integrity, passion and productivity
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Art Director + Designer (Contract)
Kansas City, KS
Jan 2012 - Present (12 years 7 months)
As a contracted artist with intrapersonal skills, I establish and maintain client relationships through timely execution and development of works. Provided clients with reimagined brand identity, direction, marketing strategies and tactics to assist with the expansion and growth of their business.
Client list includes Smithsonian, Moo Inc, Cambridge University Press, Divine Essence, Randa Accessories, and Honest Green Living
Skillset + Responsibility:
⇢ Consultation. Assess client request and conduct meetings through detailed presentations, proposals and SOWs
⇢ Content Creation. For internal and external social accounts, including Instagram, Facebook, Snapchat, Twitter, Linkedin, Wordpress Blog, etc.
⇢ Adaptation. Taking initiative to explore uncharted opportunities for clients, shifting focus with emerging trends and technologies.
⇢ UI/UX Design. Wireframing and developing user journeys through conducted research, development of user personas and prototyping.
⇢ Self-Promotion. Exercise marketing and sales tactics in order to increase awareness and demand of design services.