Alejandro is an industrial designer who focuses on creating impact through his designs. He has a broad background having worked at a graphic design agency, a furniture manufacturer, founded a successful furniture company, taught at universities and co-founded a medical device startup. He has been featured in the first book of Industrial Design in Argentina as well as in several design magazines.
Alejandro has applied his knowledge to design 100+ products in the market. His designs convey meaning and emotions keeping them simple and functional. He focuses on human-centered design and design thinking to create a deep connection with the users and to identify strategic opportunities. With solid foundation in mechanical engineering and design background, he is closely involved in all aspects of the design process, from ideation to production.
Alejandro holds an MFA in Design from Stanford University, Masters in Furniture Design from Universidad de Buenos Aires (UBA) and Industrial Design also from UBA.
2012 Core77 Design Award. Social Impact Winner
2012 Featured in book "Industrial Design in Argentina"
2008 Award for Best Family of Products at Presentes 2008 (”Sate-light”)
2008 Award for Best Lighting at the Feria Puro Diseño 2008 fair (”Yo-Yo Lamp”)
2007 First Prize National Museum of Decorative Arts (MNAD) Design Competition for “Redesigning a classical furniture”
2007 Winner of Easy's Homecenter Workshop (”Mamushka Shelving”)
2007 Third Prize Unilever Packaging Design Competition (“On the Go”)
2006 First Prize International Toy Design Competition FEDEMA (”Froggy”)