As creative director for my graduate capstone, I coordinated creative aspects of the project for our team of eight. In order to better serve our client, we needed our own branding.
I offered many different proposals for the team to choose from, and ultimately created a logo that was both memorable and adaptable to any medium. The branding was sharp yet complex, and it communicated our philosophy with empathy for the client's brand.
This branding served us well in our interactions with the client, and it helped us to consistently deliver on their expectations.
#BrandingAndCorporateIdentity
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