Roderick Tillo

Meet daily with VP on project updates, budget status, full year promotion plan and other meetings and able to contribute ideas and solutions as jobs unfold l Manage and approve timelines and production schedules/calendars, print specifications per projects. l Reassure the promotion theme of every shop are implemented according to promotional guidelines of the company. l Coordinate with Area Managers regarding with required promotional materials and other VM related task on daily basis. l Organize and delegate daily activities of VM Artist l Monitor the inventory of materials. l Responsible for developing and deploying International print production strategy and materials outside of UAE. l Create a propose design artwork of sale board, hoarding graphic, shop signages, POS materials and other promotional materials per brand (Balmain, Gianfranco Ferre, Alessandro Della Acqua, Louie Ferraud & Pierre Cardin) and seek approval from Vice President. l Provide guidance, templates and suggestions on specifications and production methods to achieve schedule and / or budget needs of stakeholders. l Partner with Social Media Coordinator & Photographer to execute creative vision. l Partner with operations, traffic and warehouse teams to meet project goals. l Negotiate and bid outsource projects for best possible price. l Ensure accuracy in all aspects of the printing process.

Create and design various materials for print and digital collateral. l Prioritize and manage multiple projects within design specifications and budget restrictions. l Perform retouching and manipulation of images. l Work with a wide range of media and use graphic design software. l Work closely with Social Media Specialist and create relevant and engaging branded organic content for the company’s various social media accounts that boost engagement. l Planning concepts by studying relevant information and materials. l Brainstorm & collaborate with creative team for different projects. l Maintain existing brand guidelines across all creative and graphic materials and contribute to further development of BRANDS’s brand identity. l Edit & upload photos for online store. l Maintain & manage online store (www.brandsco.com) aligned with present marketing strategy. l Organize and assists in photoshoot production. This may include coordination, scheduling, model/talent selection, and attending shoots. l Ensured operation of photography equipements, including troubleshooting mulfunctions, maintaining inventory, and arranging repairs of in-house studio. l Establish vendor relations and negotiations that slashed the marketing materials cost of 20% in 12 mons.

Responsible for conceptualization and implementation of design solutions that meet marketing strategies from concept to completion. l Responsibility of brand oversight, and is also in charge of brand creative assets. l On hand to identify and create best designs for projects, and to provide solutions to all creative assets. l Initiate, develop as well as execute the design of multiple visual communication strategies, including digital media, conventional print media, advertising campaigns, web communication, brand identity logos including brochures collateral across multiple business units. l Prepare complex design illustration templates, photos, and also pictures for graphic design projects. l Inspect proofs for accuracy adherence to appropriate production standards. l Create publish brochures, flyers, handouts, marketing materials and web based materials. l Coordinate with multiple Department Heads to develop themes designs to achieve desired results. l Update company’s website and act as admin for company’s social media accnts. l Take photos of company’s events and promotional pictures for marketing collaterals, social media platforms & website. l Work and support the CEO and Executive Director of ETE Readymix division with graphic design requirements.

Assist the F&B Director to develop, implement, monitor & evaluate the F&B department’s marketing communications strategy, including advertising, promotions, graphics & collaterals, so as to support the marketing objectives for the hotel’s positive exposure in local markets; l Collate ideas and inputs for marketing and advertising from the respective departmental managers after which consolidation is made; l Develop design briefs by gathering information and data through research; l Create design concepts, and sample layout based on knowledge of layout principles and aesthetic design concepts; l Ensure that advertising strategies are correctly interpreted and implemented; l Develop graphics and layouts for products illustrations, posters, brochures, menus, etc. l Select, supervise, and obtain cost estimates from outside vendors such as photographers, paper suppliers & printers; l Ensure the integrity of the company’s brand standards implementation; l Prepare comprehensive/proofs for approval of artworks; l Keep abreast of emerging technologies to perform graphic design production of various and multiple marketing materials; l Coordinate with the printing press and ensure accurate production of the artwork; l Participate in the managerial meetings for Food & Beverage Department; l Maintain and develop any file systems relating to hotel communication services, such as the hotel image archive; l Produce designs as email shots of latest promotion for hotel’s website posting by E-Commerce Manager

Meeting the supplicant to discuss the business objectives and requirements of the job; l Interpreting the client’s business needs and developing a concept to suit their purpose; l Estimating the time required to complete the work/project l Developing design briefs by gathering information and data through research; l Mark up, paste and assemble final layout to prepare layouts for printer; l Perform proactive coordination with the supplier for printing requirements; l Photography and image sourcing for new creative concepts; l Updating menus and design adaptations to meet the needs of the business; l Developing and maintaining a marketing cluster artwork archive for all artwork files; l Setting up and maintaining a well-organized cluster library for all image files; l Project/site and event photography; l Played as one of the key player of the marketing team; l Monitor the marketing strategies that had been implemented.

Act as immediate in-charge of the overall studio operation which include the following job responsibilities: l Meeting the client to discuss the business objectives and requirements of the job; l Interpreting the client’s business needs and developing a concept to suit their purpose; l Offers creative input and technical expertise to enhance the quality of work and procedures; l Create designs, concepts and sample layouts based on knowledge of layout principles and aesthetic design concepts; l Printing of large scale medium from A0-A4 using plotter HP Deskjet 800; l Photo retouching, binding, scanning and enhancement of large images; l Performs manual coloring of some architectural design.

Responsible for designing and printing of all hospital forms, pamphlets, brochures, and invitations for seminar; l Produce negatives and prints using vertical camera, contact vacuum for film processing; l Itek (camera & paper platemaker) l Handle stripping & plate making jobs; l Performs all other related functions at all times if deemed necessary.

Task primarily on creating full concept of project advertisement for ATL & BTL; l Takes full responsibility of execution and creative work up until submission; l Translate creative concepts into effective visual presentation, collateral and merchandising that fulfill strategic marketing objectives; l Create mock up and review final layouts and suggest improvements as needed; l Provide both verbal and written creative direction to internal (Project Coordinator, Distribution) and external resources (other designers, printers, studio managers, art directors, photographers, etc.) l Approved design layouts and final artworks and colour separations (films) before printing. l Handle special assignment on graphic designs which were used for the highly rated cooking show entitled “What’s Cooking at Sylvia’s Kitchen?”, aired weekly over ABC Channel 5.