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Marketing Operations Manager at Lexmark
Lexmark
Jul 2016 - Present (8 years 4 months)
Leading and managing the Marketing Operations department under Sales and Marketing in support of Lexmark's various business units worldwide. Teams in my organization provide strategic business support services on:
- Marketing Communications Support (Graphic Design Team)
- Market and Competitive Intelligence (for Worldwide and EMEA)
- Request For Proposal (RFP) Desk Support
- Product and Marketing Support (for North America and EMEA)
- Web Marketing (Worldwide)
- Public Relations and Internal Communications
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Faculty Member
University of San Carlos
Jan 2006 - Present (18 years 10 months)
Currently teaching Advertising Production, a major subject for graduating Fine Arts – Advertising students. The subject covers advertising production with emphasis on print production theories and best practices.
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Business Support Manager
Lexmark
Feb 2013 - Jun 2016 (3 years 4 months)
Leading and managing teams that provide strategic business support services to Lexmark's various business units worldwide.
- Market and Competitive Intelligence Team
- Marketing Communications Support (Graphic Design Team)
- Proposals Support (RFP Responses)
- Business Intelligence (Sales, volume and loyalty)
- Business Tools (Center of Excellence, tools admins, and marketing support)
- Professional Services Support (Print environment consultancy and design)
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Marketing Communications Manager
Lexmark
Sep 2010 - Jan 2013 (2 years 4 months)
Managed a team of graphic designers, marketing and PR specialists in support of worldwide customer-facing marketing requirements.
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Marketing Communications Manager
iComm International
Feb 2006 - Sep 2010 (4 years 7 months)
Over-all head of the marketing department reporting directly to the president and to the CEO. Responsible for all marketing and communication requirements such as advertising, corporate communications, public relations, marketing research, website design, and others.
Head of department staff members specializing in graphic design, copywriting, marketing, search engine optimization, website design and website marketing, database management, and programming. Worksed closely with Web/Developers department and Systems department to manage and maintain the company’s web and sales infrastructure and with Customer Service department in running customer-oriented programs and promotions.
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Creative Director
Yorkshire Design and Outsourcing
Sep 2005 - Feb 2006 (5 months)
The key person in developing and leading a creative team that offered services to mainly foreign-based clients. Expanded and developed the company's pool of talents, work infrastructure, as well as portfolio of work and services.
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Art Director, later Creative Director
ASAP Advertising Cebu
Jul 2001 - Sep 2005 (4 years 2 months)
As creative director –
The over-all head of the creative team comprising of an art director, a pool of artists, copywriter, and photographers. Responsible for the overall conceptualization of creative brand marketing and advertising solutions for all clients.
As art director -
Responsible for the overall conceptualization and execution of special advertising projects and related advertising materials.
Responsible for the art direction of all graphic projects and the direction and supervision of other contracted work such as special photography and printing.
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Art Director
Graphic FX Advertising and Design
Dec 1998 - Jun 1999 (6 months)
Supervised and directed the art department comprising, at that time, of nine full-time graphic and computer artists. Handled the overall conceptualization and execution of special advertising projects and related advertising materials. Responsible for the art direction of all graphic projects and the direction and supervision of other contracted work such as special photography and pre-printing processes.
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Senior Artist later Art Director
HB2 Publishing, Inc.
Oct 1995 - Apr 1997 (1 year 6 months)
Chiefly responsible for the design and layout of "Conduit", the company's main publication, a monthly journal on computer and communications products. Directed and supervised work by contributing artists and photographers. Handled all advertising and design work from clients and advertisers.
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Graphic Artist
Graphic FX Advertising and Design
Apr 1994 - Oct 1995 (1 year 6 months)
Started work as a "summer job only" novice artist and was later invited to stay on after summer to work as part-time artist. College studies during this time prevented work on a full-time basis.