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Creative Director
Glendale, CA
Oct 2012 - Oct 2018 (6 years)
- Provided creative vision and managed all phases from concept to production for marketing and user acquisition digital assets for entire Disney mobile catalog (Disney Emoji Blitz, Star Wars Commander, Frozen Free Fall, Disney Life, etc) with over $500MM gross revenue
- Established creative team structure and managed a team of 10+ in various locations and disciplines: graphic designers, video editors, motion graphics, etc. Proactively started in-house video production team as part of creative strategy foreseeing industry trends. Sourced and managed relationship with multiple creative vendors to provide additional support
- Interfaced with User Acquisition, Marketing, and Business Insights teams weekly for analyzation of current creative running to determine top performing assets. Leveraged data and visual insights to optimize creative and enforce best practices in sequential iterations during the life cycle of apps resulting in 15% CTR and social engagement lift across all titles
- Provided creative concepts and visual direction for a wide range of digital collateral including App Store assets, branding, video trailers, live video events, social media posts, email campaigns, mobile advertising, presentation templates, and more
- Worked directly with entities within The Walt Disney Company (Marvel, Pixar, Lucasfilm) in preserving brand and franchise guidelines while translating creative to marketing campaigns
- Led rebranding project for Disney Life (UK digital streaming service). Controlled all stages of the design process including innovation, development and actualization, leveraging knowledge of target market and competitor research to boost customer subscriptions and increase creative metrics
- Led complete motivational transformation of inherited staff by building a positive and creative work environment boosting morale and instilling culture, employee empowerment, and team camaraderie
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Creative Director
Meebo (acquired by Google)
Mountain View, CA
Jun 2010 - Jun 2012 (2 years)
- Directed creative for all campaigns across partner sites (ET Online, TMZ, Seventeen, TV Guide, Entertainment Weekly, Better Homes & Gardens) with over 148MM unique views/month
Represented Meebo creative capabilities in agency pitch meetings with Mcgarrybowen, Leo Burnett, and Razorfish
- Liaised with top-tier agencies and global clients during post-sale ad production process. Informed clients regarding creative and technical specs throughout campaign flight. (Clients included Nike, Best Buy, GM, Verizon, Disney, Visa, Pepsi, and Google)
- Dramatically streamlined production timeline by 3 weeks for clients through technical and creative process improvement.
- Partnered with Engineering and UX to expand Meebo offerings through the development of new rich media ad units.
- Collaborated with Sales, Marketing, and Business Development to develop a catalog of collateral for client pitches, including presentations, one-sheeters, and product spec sheets
- Guided creative development for 3rd party agency in the creation of new company logo/brandmark. Developed style guide to support rollout of new branding for internal and external distribution. Spearheaded meetings with all departments to introduce brand guidelines and best practices
- Concepted themes and produced tradeshow signage and material for SXSW and Internet Week New York for 2010-2012
- Built and managed a team of 10 visual designers, graphic designers, and flash developers
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Senior Graphic Designer
Redwood City, CA
Aug 2004 - May 2010 (5 years 9 months)
- Led all design elements for Pogo.com marketing game launches and campaigns.
- Conceptualized, designed and produced animated flash ads and web pages for multiple titles including Monopoly, Operation, Puck’s Peak, Tri-Peaks 2, Word Whomp Underground, and First Class Solitaire
- Partnered with ad operations as sole designer producing and designing over 250 in-game sponsorships and Pogo.com homepage takeovers implementing client logos and assets into existing Pogo media. Clients included Coke, Oreo, Wendy’s, Hasbro, Chrysler, Subway, HP, and Aleve
- Championed and enforced Pogo branding guidelines internally and externally
- Served as key creative liaison with external partners AOL, Yahoo, iVillage and Real Arcade
- Performed lead role in the design and production of multiple sized flash ads and web pages for over 100 seasonal and sweepstakes promotions
- Worked with UI and UX team on the site wide redesign of unauthenticated game pages project (10 color palettes, 65 game thumbnails and full webpages, 20 page game manuals)
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Web Developer
Sunnyvale, CA
Sep 2002 - Jul 2004 (1 year 10 months)
- Developed and created flash movies, images, animated gifs, illustrations, and icons for Capcom USA’s website
- Designed and implemented flash portal sites for clients to promote software title launches
- Clients included Disney, Nintendo, and Ubisoft
- Created portal sites for internal teams including PR, Sales, and Marketing to promote software titles to sales reps and external vendors
- Provided technical web support for corporate site (1MM visitors daily), hand-coding pages in HTML and JavaScript
- Managed and maintained company message board (vBulletin)
- Provided technical support for corporate email systems
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Lead Web Graphic Designer
3Com
Santa Clara, CA
Dec 1999 - Jul 2001 (1 year 7 months)
- Championed and maintained visual integrity of the 3Com brand across web for the United States, Canada, and Central and South America
- Produced and maintained Web Style Guide content to support all business units globally
- Led weekly meetings with international offices to provide updates and facilitate the sharing of ideas
- Worked together with the Web Operations Development team to update non- graphical aspects of 3com.com website (i.e. HTML code, JavaScript, proofreading content, etc.)
- Developed and created images, animated gifs, illustrations, symbols and icons for 3Com's website as well as for use in online applications
- Created working HTML demonstration of 3Com.com
- Led a team of six production artists and designers